P.A.L Production and Licensing

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Presentation by:

Evan Gilhooly

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Brand Name

✦P.A.L Production and Licensing

✦The name is a self-explanatory, three letter acronym that represents the company’s products and services.

✦In an industry such as licensing that is already ambiguous as it is, the name had to be simple yet descriptive.

w h y ?

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Suggestive

Descriptive

The brand namefalls somewhere

between

&

Brand Name

No direct

reference

to product/

service

Describesproduct/service

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Brand Name

Strengths Weaknesses

✦ ‘PAL’ has friendly & trust-worthy connotations

✦ Not registered on

USPTO.gov

✦ Verbally clumsy to

pronounce(Pee-Ay-El)

✦ Lack of third period

may appear as typo

P.A.L

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Logo

laws of

shape & color

Horizontal and readable

Yellow = BrilliantBlack = Sophisticated

But is it EFFECTIVE?

✦ Eye-catching, but not too flashy

✦ Familiar color combination

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Logo

Does thelogoreflectthe brand?

✦The logo is meant to portray the

company as modern and relatable.

✦Using the black, yellow and grey

color scheme gives it a

high-tech look.

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Logo

main competitor

✦ Two fonts, one bold & darker.

✦ Gradient fading letters

✦ Silhouette of a man in a white shirt,

red tie with open suit jacket.

✦ One side open is a gesture of

drug dealers, but the speakers indicate

he is dealing music.

✦ Arbitrary and easy to understand

effective non-competitor logo

✦ Two fonts, one bold

✦ Golden arrow going from the A to the Z

represents their wide selection (subtly)

✦ Arrow also forms a smile

✦ Color scheme is simple, yet memorable

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Logo

font

Color

Size & Spacing Texture

✦Familiar color combination that suggests friendliness and technology.

✦Leaving the ‘AND’ black creates a pattern as well as re-asserts the presence of black in the color scheme.

✦Being raised and appearing hand-drawn makes it look youthful yet modern and bold.

✦To create a block effect, the initials and words are the same width.

✦‘AND LICENSING’ & ‘PRODUCTION’ are the same length as each-other.

✦ Inside the letters ‘PAL’, there is a gravel texture to add character.

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Corporate Culture

objectives

valuesbeliefs

vision

✦To create profitable opportunities for new and talented producers and independent artists

✦Providing a valuable service for film, television and other media.

✦Allow artists to concentrate on the creative process.

✦Never over-look creativity

✦Help clients gain exposure in today’s competitive industry.

✦Integrity

✦Passion

✦Creativity

✦Convenience

✦Productivity

✦Profitability ✦Individuality

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Corporate Culture

ways to carry outobjectives:

✦ Excellent Customer Service

✦ Flexibility & Understanding

✦ Heeding Client Feedback

✦ Collaboration & Cooperation

✦ Creative Expression

★By allowing clients to submit comments and provide feedback about the services and products, we will gain insight regarding how we can better connect with our demographic.

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Mission Statement

�The mission of P.A.L Production and Licensing

is to create profitable opportunities for new and

talented producers and independent artists while

providing a valuable service for those seeking

music for film, television and other media.

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Mission Statement

✦The mission statement will be posted off to the side of the About Us page. It won’t not the focal point, but more like a formal reference.

✦Is a reminder to EMPLOYEES and a summary for CLIENTS.

✦FOCUSES on goals, PASSION for creativity,

and states the MEANING for the company’s creation.

our mission statement...

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Mission Statement

Concise

effective

memorable

35 Words 1 Sentence

States goal Depicts objective

also, our mission statement...

Easy tomemorize

Fluid and smooth

AND

The missionstatements ofcompetitors

are frequentlyunavailable.

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Tagline

✦ The idea of the company is to help artists get exposure while they can concentrate on doing what they do.

✦ It’s descriptive and incorporates the name of the company

subtly and effectively.

✦ The competition’s taglines are overly professional and lack personality. ✦ It’s SHORT, UNIQUE, EASY TO SAY and POSITIVE.

✦Plus, the tagline is a true statement.

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References

http://jhh.blogs.com/reflections/

http://dltj.org/article/frbr-paper-tool-presentation/

http://www.themusicbridge.com/about-us/

Hopkins, M. (2006). Why Call Us?. Retrieved from: h t t p : //www .hopk i n smus i c g r oup . com

Sheinkop, E. (2008). Frequently asked questions. Retrieved from: h t t p : //www .mus i c d e a l e r s . c om/faq

PICTURES

competitors

http://www.amazon.com