PacSun Window Display 2015

WINDOW DISPLAY: FCS 453. Dr. CHo

Shantell Alcazar, Ja’juan Graham, April Brakefield, Africa Martinez, Wendy Posada

Before

BEFORE - MEN’S

● Simple, ordinary window display

● One window decal● Wood pallet to create a

“scene” for their open back window display

● No graphics or backdrop

before- women’s ● Signage (window decal) hides the merchandise

Spot light reflecting off of top signage, making it more difficult to see signage

Accessories were included on the outfits

Tells a storyDefines the targeted customer

Appeals to teenagers, and young adults

HOLIDAY CAMPAIGN INSPIRATION● Added “Familiar

Symbols” for Holiday display

● Pacsun winter colors: white, silver and pastels

Inspiration - Men

Jogger pantsSneakersButton up shirtcasual, work attire, and

nighttimeUrban JacketSweaterJeans

Process of creating the window display

● Store manager suggested current trend, joggers

● Created 3 different outfits for the three targeted consumers: casual, fashion leader, trend follower

● Outfits all included a jacket or long sleeve fit for the season

Mens Display

● Accent lighting● Silver decorations to represent the

upcoming holidays● Subtle decorations to highlight

merchandise

Womens Display

● Ensured that the various merchandise that are available in the store are displayed

● Theme of the windows reflected the Holidays that the consumers will be experiencing

● Usage of colors reflected the cheerful season that is approaching

● Halogen Lighting presented a focal point on the brand “On The Byas” sweater.

● Decorations presented in a minimal way to attract men● The pants rolled into the wooden crate represented “presents” under the

Christmas tree● Store manager suggested to present “Vans” shoes because it is the current

trend amongst their targeted consumers.

● Separation between the actual store, using signage Signage represented the current season

● The current holiday seasons make it easy to create a story behind the products chosen for the window display.

● Other brands used in the display: Been Trill, Modern Amusement, Bullhead denim

After: Men PACSUN Trends: target consumer

Graphics: Create look of store, backdrop

Lighting: HalogenCOlor: neutralsProps: Pipe hanging rod,

pallet, crate DecorationsDesign Elements:

informal, linear

● Hats; for repetition● Color: complementary & white

for neutral, familiar colors chosen to represent the “Christmas” seasons

● Advancing warm colors to create excitement

● Holiday decor● “Diagonal lines” for

action● Prop, color scheme

silver and white

● Texture: to create contrast & create a scene

● Fake snow, silver plants and glitter Christmas tree brought out the current season and visually caught the attention of consumers who are gift shopping.

● Products used: LA Hearts, Kendall & Kylie

● displayed 3 outfit combinations

Womens Display

After: Women PACSUN Trends: 3 Looks &

Accessories Graphics: Lifestyle & Store

identityLighting: Halogen accent

lightingCOlor:complementaryProps: Crates, pipe stand, and

holiday decorationsDesign elements: Repetition,

optical weight

● Incorporated Principles (rhythm & emphasis) , elements, color, lighting, as best as we could using what was available to us

● COmbined our current knowledge with PACSUN store image to convey window display

Before

After

Frustrations: keeping the main goal in mindfeedback from store manager

Experience: Hard to keep personal opinion separate from corporate instructionsGreat team experience Dressing the women's’ side was easier for usDressing the men’s side was harder

Conclusion