Tandace Crane Portfolio
Jan 16, 2016
Tandace Crane
Portfolio
Contact MeName:Tandace Crane
Phone:775.223.9303
Email:[email protected]
Website:cra11005.wordpress.com
Address:9760 Rock River DriveReno, NV 89506
Table of ContentsPhotodesign
Brochure
Letterhead
Business Card
Webpage
Montage
Logos
Event Ad
Flier
PhotodesignInstructor / Course: Cory Kerr, Visual Media COMM 130
Date: March 27, 2015
Programs Used:Adobe Photoshop
Description: A showcase of my knowledge of Photoshop. I used objects around my house to create an image that would show my personality, as well as a
color scheme.
Objectives:Learn basic photography skills. Choose a color scheme, take a photo to match those colors, then incorporate the colors into the layout. Adjust image levels, saturation, color balance, sharpen tool on separate layers. Size and crop the image, Use layers to design text, and repeating graphic
elements in Photoshop.
Process: To create this image, I took a photo in my living room with a blanket backdrop. I used Photoshop to create the image here, placing a box with a brick fill and two more boxes with an indigo and lime fill. I also used the pen tool to trace the pattern on the blanket to create my color swatches. I used the text tool to input the text. I enhanced picture to create a better
more clear image.
BrochureInstructor / Course: Cory Kerr, Visual Media COMM 130
Date: March 27, 2015
Programs Used:Adobe Illustrator, Photoshop, and InDesign
Description: I created a brochure to advertise swim lessons. I created an offset brochure, with a new logo. The outside is the title page, with the inner left panel describing lessons for adults, the inner right panel showcasing lessons for kids. The back panel is contact information as well as the
benefits of swimming.
Objectives:Set up and align a two-sided, folded document. Create an original, new logo and use it in a brochure. Incorporate at least four quality images. One should be clipped in Photoshop and text-wrapped in InDesign so the text
follows the clipped shape of the image.
Process: First, I designed my new logo, in Illustrator. I used the shape builder tool to create a single image. I then used the pen tool to create the wave. Which is cut out to reveal the water texture on the panel directly underneath. Then I transferred my logo into InDesign. I also used Photoshop to create the clipped image on the back and text wrapped the paragraph around the
swimmer’s head. I also used paragraph styles to create a unified image.
Front (Closed)
Inside (Open)Back (Closed)
LetterheadInstructor / Course: Cory Kerr, Visual Media COMM 130
Date: February 27, 2015
Programs Used:Adobe Illustrator, and Adobe InDesign
Description: I have created a letterhead for my TC Swimming Company. Here I showcase my ability to create a design with gestalt, I also wanted my design to be one that reflected the image of professionalism I wanted my company
to be known for.
Objectives: Use the basic tools in Illustrator & InDesign. Create a new logo to fit a company or personal image. Use the new logo to design consistent layouts for a business card and letterhead. Photos are okay on business card and letterhead as additional design elements. Keep designs simple. Include
contact information,
Process: For this project, I used Illustrator to create the unique and professional logo. I then transferred this logo into InDesign where I designed the rest of the letterhead. Using the shape tool I created boxes with which I chose a fill that matched my logo. I also used Illustrator to create a very light spiral
watermark, to create the look of a ripple.
Business CardsInstructor / Course: Cory Kerr, Visual Media COMM 130
Date: February 27, 2015
Programs Used:Adobe Illustrator, and Adobe InDesign
Description: For my Business cards I wanted to create a design that went with my logo as well as with my letterhead. So I have repeating elements in both. In both I have the same logo, as well as typefaces. I also have the repeating feature of
the spiral, to create the image of a ripple.
Objectives: Use the basic tools in Illustrator & InDesign. Create a new logo to fit a company or personal image. Use the new logo to design consistent layouts for a business card and letterhead. Photos are okay on business card and letterhead as additional design elements. Keep designs simple. Include
contact information,
Process: I used Illustrator to create the logo, and the spiral. I then transferred the logo and spiral into InDesign where I completed my design. Using the opacity setting to create the spiral into a water mark to match my letterhead. I also used just a simple box shape to create the background for the back of the card.
T CW I M M I N G
T a nd a ce C r an e7 7 5 .2 2 3 .9 302
sw i m 4 l i f e@g m a i l . c omwww. t sw i m m i ng c . c om
1 2 9 K i ng s S t r e e tR en o , NV 8 9 506
WebpageInstructor / Course: Cory Kerr, Visual Media COMM 130
Date: March 13, 2015
Programs Used: NotePad ++
Description: A website to which I wrote the code both in HTML and in CSS. This webpage is about how I created my logo and the reasons behind the design.
This design follows the logo in the repeating elements of color.
Objectives: Size and optimize an original logo as a .png for a web page. Write content to describe the process of creating your logo and how it appeals to a target audience. Acquire a working knowledge of HTML. Acquire a working
knowledge of CSS. Identify hex colors to match logo
Process: First, I created the HTML code, where I gave my webpage order and shape. I also used CSS code to create the background and the shape around the text.
I used CSS to format my text as well as which typefaces I used.
MontageInstructor / Course: Cory Kerr, Visual Media COMM 130
Date: February 13, 2015
Programs Used: Adobe Photoshop
Description: For this project, I wanted to focus on my love for swimming. I chose a great quote by Tyler Knott Gregson. I used the last word,“swim” to highlight my
swimming focus.
Objectives: Unify a layout with a consistent theme and dominant spiritual message. Learn to blend two or more images together gradually, using masks Demonstrate more advanced Photoshop skills for layout with multiple elements Use a mask to apply a filter to one part of the image Apply typography principles.
Format type: Legibility; Theme word(s) Select good quality images
Process: I used Photoshop to create this project. I used the background which I enhanced to become clearer. I also used a separate layer to incorporate the swimmer into the picture. I then used the brush tool to fade out her original background and place her into my image. I also used a new layer to add the
text to create a non-destructive change.
Swim -Tyler K
nott Gregson
Promise m
e you will not spend so m
uch time
treading water and trying to keep your head
above the waves, that you forget, truly forget,
how m
uch you have always loved to
Logos Instructor / Course: Cory Kerr, Visual Media COMM 130
Date: February 20, 2015
Programs Used: Adobe Illustrator
Description: I created three separate logos. I wanted to have three different messages that could be sent with each logo. The first logo is much more professional and business-like. The second logo is aimed at the high school age
swimmer, and the last logo is aimed toward the younger audience.
Objectives: Create three completely different, original logos to fit a company or personal image that will appeal to the audience. Use only the Illustrator tools to create and draw your logos.
Process:I used Illustrator to create these logos. I used just a simple black rounded box and text tools to create the first logo. For the second logo I used the ellipse tool to create a circle then I used the white arrow tool to create a drop shape. For the last logo, I used the ellipse tool to create the lenses of the goggles and the pen tool to create the band in the back.
TC Swimming
tcS W I M M I N G
TC Swimming
Swim
min
g
TC
Event AdInstructor / Course: Cory Kerr, Visual Media COMM 130
Date: January 30, 2015
Programs Used: Microsoft Word
Description: For this project, I wanted to create a swim-a-thon for Lupus research. I used only images that I scanned in from other sources. I wanted this design to be themed around swimming and swimmers. This design is trying to send a
message to swimmers to help for a good cause.
Objectives: Comprehend image sizing. Find, scan and import a high-quality image. Create a full-bleed design. Choose a color scheme and typeface(s) that work for your message and audience. Learn to use only Word design features without
using any Adobe programs, including Photoshop.
Process: I used Microsoft Word for this project. I found that there is a lot that Word can do. I first placed the background and then created text boxes for all of my text. For the date, time, and place I used a curved box shape with some
transparency to create an easy to read text placement.
Swim
-A-Thon
Lupus
Time: 9:45 a.m.
Where: Hart Pool, BYU-I
When: September 19, 2015
All proceeds go toward funding Lupus treatments research.
Graduate Leadership Conference
Do you want to have the competitive edge in business?
Come learn how at Vouant Communicationʼs annual Graduate Leadership Conference.
Vouant Communications is devoted to helping tomorrowʼs leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer. Conference is available to graduating seniors. Space is limited.
Registration and more information available at: http://www.vouantcomm.com/leaders
Date: October 21Time: 8 a.m. – 5 p.m.Place: Lincoln Convention Center
FlierInstructor / Course: Cory Kerr, Visual Media COMM 130
Date: January 23, 2015
Programs Used: Adobe InDesign
Description: A flier to advertise a conference. This flier describes what the conference is as well as when and where. This project was to show understanding of principles in presented in class. For example, white space, contrasting
typefaces and making correct links into InDesign.
Objectives: Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve basic flier layout. Retrieve image and logo from links on this page. Create a project folder with image, logo and InDesign
documents to keep links in InDesign intact.
Process:I used InDesign to put together this flier, all of the text and images were given. I used proximity and text size to create hierarchy. I also used the photo that would best cause the viewer to flow into the most important information. I also used a box shape with a black fill to create more contrast
for the title.
Graduate Leadership Conference
Do you want to have the competitive edge in business?
Come learn how at Vouant Communicationʼs annual Graduate Leadership Conference.
Vouant Communications is devoted to helping tomorrowʼs leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer. Conference is available to graduating seniors. Space is limited.
Registration and more information available at: http://www.vouantcomm.com/leaders
Date: October 21Time: 8 a.m. – 5 p.m.Place: Lincoln Convention Center