AAA Brand Touchpoints Employee Experience Touchpoint www.getaaa.jobs Recruiting Ads Job Fairs AAA Employees (recruiting, interviewers) New Hire Letter New Hire Packet Benefits Collateral Living Healthy @ AAA Diversity & Inclusion Employee Events Work Processes Performance Evaluation, Coaching Training /AAAU Compliance, Safety Communications Passport SharePoint Sites Number of impressions xx Visits / daily xx Number of ads, recruiting fairs xx Year Number of interviews / year Number delivered per year xx Yearly xx Communication xx Communication events xx Events xx External communication xx Events xx IT systems, email, tools Twice yearly plus regular check-ins xx Courses xx Communication Web sites xx Unique visits daily xx Web sites Employee life cycle stage • Attract • Attract • Attract • Attract • Engage • Attract • Engage • Attract • Engage • Retain • Attract • Engage • Retain • Engage • Retain • Engage • Retain • Engage • Retain • Reward • Engage • Retain • Engage • Retain • Reward • Engage • Retain • Retain • Engage • Retain • Engage • Retain Design system description UI, architecture Ad templates Banners, flyers, job description templates Templated materials Various Various Templates, tone of voice, branded layout Templates, tone of voice, branded layout Templates, tone of voice, branded layout Templates, tone of voice, branded layout PPT templates, nomenclature Tone of voice, branded layout Design and production, fulfillment via self-service Templated brochure, email Tone of voice, branded layout Home page template Engagement impact H / M / L Yes Yes No Yes No No No Yes No No No No Yes Yes Yes No IT to non-IT managed support systems Non-IT Non-IT Non-IT IT and non-IT Non-IT Non-IT Non-IT Non-IT IT and non-IT IT and non-IT IT and non-IT Non-IT Non-IT Non-IT Employee life cycle stage diagram: • Attract • Engage • Retain • Reward *Brand image impact: N + MES = High, medium or low impact N = Number of impressions MES = Member experience stages ■ Insurance ■ Sales ■ Travel ■ Automotive ■ Information Technology ■ Marketing and Advertising ■ HR, Legal, Finance Come work at AAA Find career satisfaction serving 4.3 million AAA Members. Jobs in: Share in our vision, values and mission. Integrity ■ Diversity ■ Collaboration ■ Excellence Adaptability ■ Accountability ■ Members First California State Automobile Association is an equal opportunity employer and strives to hire individuals as diverse as the communities we serve. WWW.GETAAA.JOBS ©2008 CSAA AAA NORTHERN CALIFORNIA, NEVADA & UTAH Refer your friends for jobs at AAA Welcome «Date» «First_Middle_Last_Name» «Address» «City_State_Zip» Dear «MsMr» «Last_Name»: We’re happy to confirm our offer of the position «Job_Title» at a yearly salary of «Salary». Congratulations and welcome to AAA! You are the value of Membership We’re confident you’ll discover that AAA is an extraordinary place to work. As a Membership organization we exist to serve Members. This means you’ll be joining 7,000+ other professionals dedicated to serving 2.3 million Members in Northern California, Nevada & Utah. Unlike other companies, we measure our success not by shareholder value, but by the value we bring to our Members’ lives. And we’re guided by the idea that every employee creates and embodies the exceptional value we offer. As you heard during the interview process, we’ll be moving our main office from San Francisco to Walnut Creek, California, in late 2009. So it’s an exciting time for us. And we look forward to your contribution and ideas as we embrace the many new possibilities offered by our continued growth. Details about this offer Please note that this offer is contingent upon completion of a background check, drug test screening and I-9 review. Position Type Full-time «Non-Exempt», Non-exempt employees are required to report regular hours, PTO and other non-worked time. Pay Periods Bi-weekly Paid Time Off (PTO) Accrued at 10.000 hours per month to be used for vacation, personal and family illnesses, emergencies and other personal time away from work. We pro-rate PTO for your first month of employment, and you’ll continue to accrue it until you meet your maximum accrual. Merit Review Eligibility March 2008 Enterprise Incentive Plan (EIP) You’re eligible according to its terms Start Date «DOH» Onboard Employee Orientation «Orientation_Date», 8:30 a.m.–5:30 p.m. Join us for this two- day new-employee orientation at 100 Van Ness Ave, San Francisco. Please bring the enclosed new hire packet with you. AAA NORTHERN CALIFORNIA, NEVADA & UTAH Pre-Arrival Kit: History of AAA New Employee AAA NORTHERN CALIFORNIA, NEVADA & UTAH AAA NORTHERN CALIFORNIA, NEVADA & UTAH Benefits at AAA Northern California, Nevada & Utah Full-Time Regular Part-Time Regular (24 – 39 Hours) Living Healthy at AAA Benefits Open Enrollment 2010 October 2009 AAA BENEFITS OPEN ENROLLMENT 2010 AAA NORTHERN CALIFORNIA, NEVADA & UTAH Diversity & Inclusion Enterprise Strategy AAA Product Knowledge Book: a new tool for all employees Proposal developed by James Lesko, Liz Tung, and Mary McCoy. March 24th, 2010 DRAFT AAA NORTHERN CALIFORNIA, NEVADA & UTAH