Oxo lab workshop_kapolcs160729v

WHO WE ARE

WHITEREPORT ‘MEDIABROWSER’

a B2B / B2G database solution

is on a mission to revolutionize

how we access and analyze commercial,

ownership and financial data in the media industry

across the globe

VISION

STATUS

OPERATING IN HUNGARY FOR 5 YEARS WITH 4 MODULS,

WITH 50+ CLIENTS IN HUNGARY

AS A BOOTSRAPPED BUSINESS,

WE ARE ON THE INTERNATIONAL

STARTUP HIGH WAY FIRST TARGET TO SCALE UP: UK

WHITEREPORT MEDIABROWSER WAS SELECTED AS ONE OF THE MOST INNOVATIVE DATA STARTUPS BY COLLISION STARTUP CONFERENCE IN NEW ORLEANS, AND AS ONE OF THE MOST PROMISING INNOVATIONS BY PIONEERS VIENNA IN 2016

TEAM

MEDIA & DATA

EXPERTS

3 WOMEN WITH

50+ YEARS

EXPERIENCE

OVERWHEALMING FRAGMENTATION –

NON-TRANSPARENT MEDIA MARKET 20% of media brands are captured

ADVERTISERS - The usual communication solutions and tools fall

short – the market needs even more efficient media-mix solutions that laser focus on the consumer

MEDIA COMPANIES face more stringent competition and a

potentially worsening bottom line – increased emphasis on market

monitoring, M&A, business development

AUTHORITIES - More challenging market conditions and abrupt

changes in the industry require local, regional, as well as national

media government authorities to invest into a comprehensive analysis of the cross-media market trends, as well as regulatory, anti-trust, competition and media pluralism issues

PROBLEM/OPPORTUNITY

EASY ACCESS TO THE FRAGMENTED CROSS-

MEDIA MARKET – SAVE TIME & MONEY

SOLUTION

WHY WE’RE HERE

STARTUPPER OR CORPORATE DECISION

MAKER? DECISIONS REQUIRED

- HOW TO BUILD AWARENESS?

- (HOW TO CUT THE CLUTTER?)

- HOW TO BE CONSISTENT WITH YOUR

BRAND STRATEGY IN MEDIA APPEARANCES?

WORKSHOP

3 BASIC WAYS TO INCREASE YOUR

AWARENESS BE „BRAVE” AND GET NARROW/TARGETED – the more

targeted you communicate your message, the less

wastage & the more share-of-voice you’ll have (theme,

locality, profession etc.); big media means many people

– niche media means higher attention of less people

QUICK SOLUTIONS BY THE MEDIABROWSER

MEDIA LISTS, OWNERSHIP BY SETTLEMENTS (90% OF HUNGARIAN

SETTLEMENTS)

MEDIA LISTS BY 1000+ THEMES

CROSS-MEDIA GEOTARGETING BY GOLDFISH BY WHITEREPORT &

IPSOS (MEASUREMENT & SOFTWARE OPTIMISATION)

ADVICES

3 BASIC WAYS TO INCREASE YOUR

AWARENESS

USE CROSS-MEDIA FLIGHTS – to maximize impact in a

given period (burst); the basics are still valid: no

campaign under an OTS of 3 (update by mediabrowser: 4)

TRY NEW SOLUTIONS IN A RATIO OF YOUR BUDET/TIME & BE

FLEXIBLE BECAUSE THE WORLD CHANGES

ADVICES

BRAND STRATEGY GOES MEDIA

EXAMPLES FOR BRAND / MEDIA

CHALLENGES

Context

impacts

on

message

Brand

meaning

changes