Overall business plan of litti's cafe

LITTI’S CAFEOVERALL BUSINESS PLAN

BUSINESS PLAN

• Business plan is a set of formal statement in which we describe about the vision, mission, objectives and internal as well as external analysis(SWOT) of a business.

OBJECTIVES OF BUSINESS

• To earn profit by the way of trust, taste & attraction of customer by means of simple hygienic food.

• It means the main motive of our business is to deliver value of the product among the customer in reasonable price.

• Apart from this we use product positioning technique in order to get image in mind of customer.

VISSIONS MISSIONS

Expansion of business in jalandhar and other local places

Provide hygenic food to the customer.

Diversification of product in terms of no. of variants according to demand of customer.

Earning daily profit

Long term trust and satisfaction among customer.

Provide product to the customer at reasonable prices.

STRENGTH

•Moderate investment and huge profit.•Healthy environment.•New product.

WEAKNESS

•New to the market.•Less availability of variety.

OPPORTUNITY

•Monopoly market in outside LPU campus.•No competitor.•Large no of target customer.

THREATS

•Increase in operating cost.•New competitor will come.•Rent may increase.

MARKETING PLAN

• The Marketing Plan section explains how we're going to get the customers to buy the products and/or services by using various marketing techniques.

STP + 4P’s of marketingSegmentation-• Attributes :- for every age group peoples• Income :- All classes• Demographics :- North Indian people

Target group is-• Student of LPU• Staff of LPU• Labor who are working at sites of LPU• Highway Travelers• Student residing in PG and flats.

Positioning-• We want to build an impression of our products in mind of customer through BETTER

QUALITY AND BETTER SERVICES.

PRODUCT:- PRICE• Roasted Litti Rs 15/2 piece• Fried Litti Rs 20/2 piece• Litti with desi Ghee Rs 25/2 piece• Special Litti Thali Rs 40/plate

PLACE:-

Located outside LPU.

PROMOTION:-• Through face to face interaction• Social networking sites• Banners and posters• Free sample distribution

UNIQUE SELLING POINT

• Hand made product.• Special litti thali.• Other products like cold-drinks• Hand made tea and coffee.

HR PLAN

The process that links the human resource needs of an organisation to its strategic plan to ensure that staffing is sufficient , qualified and competent enough to achieve the organization’s objectives.

TEAM MEMBERSSL NO NAME MANAGEMENT AREA

1 Shashi Shekhar Finance Manager

2 Anish Kumar Human Resource Manager

3 Pratik Praveen Operation Manager

4 Jatin Arora Customer Relationship Manager

5 Shekhar Deshwal Maintenance Manager

6 Sajad Ahmad Delivery Manager

ROLES AND RESPONSIBILITIES OF MANAGER FROM DIFFERENT FIELD

• Finance manager:- The finance manager is the person who manages all the finances activities of the business.

• The roles and responsibilities of the finance manager are as follows:-

• Manages inflow and outflows of the cash.• Prepare the revenue and expenditure budget monthly.• Prepare list of items with their current market price on

weekly basis.• Prepare breakeven analysis chart.

Contd...• HR manager:- The HR manager is a person who looks the man force

as well as labor force in the business.• The roles and responsibilities of the HR manager are as follows:-• HR manager handle the staff (cook and the cleaners) and motivate

them to give their best performance.• Operation manager:- The operation manager is a person who takes

care of various operations of raw materials on time.• The roles and responsibilities of the operation manager are as

follows:-• Operational Manager can handle the product on two aspects –

Qualitative and quantitative.• It also takes care of availability of raw material of the product on

time.

Contd...• Customer relationship manager:- The Customer relationship

manager is a person who handle the customer by providing suitable hospitality service.

• The roles and responsibilities of the customer relationship manager are as follows:-

• Handle the customer with providing upgrade hospitality services. • Provide the product on time and on demand to the customer.

• Delivery and Maintenance Manager-• They will take care of availability, supply and maintenance of

storage or raw material.

OPERATION PLAN

• An operational plan is an annual work plan. It describes short-term business strategies; it explains how a strategic plan will be put into operation (or what portion of a strategic plan will be addressed) during a given operational period.

PURACHASING ELEMENTS

• gas• cylinder• Chulha • Utensils

• RAW MATERIAL• Wheat flour • Other ingredient • DESI GHEE • METHI • MUSTARD OIL • GINGER POWDER • GARLIC • ZEERA • CURD • VEGETABLES• Salt

INGREDIENTS

Process of making “LITTI”

FINANCIAL PLAN

• Financial planning is the task of determining how a business will afford to achieve its strategic goals and objectives.

• The main objective of financial planning is to determine expenditure and revenue of the business and also efficient uses of energy.

Investment Contribution• Total investment- Rs 1,20,000

• Contribution per head- Rs 20,000*6

• Total start-up cost:-• a ) Construction - Rs 50,000• b ) Equipment - Rs 4,000• C ) Food ingredients – Rs 1100

• Capital reserve- Rs 64,900

STARTUP BUDGETSTART -UP Revenue & Expenses

Expenditure

AMOUNT

Revenue

AMOUNT2

RENT(FC) 7500Selling of product

31350

EQUIPMENT(FC) 4000

WAGES(FC) 8500

LIGHTNING 1000

INGRIDENTS 8225.4

TRANSPORTATION COST 1500

GAS 2800

CATERING 4000

CONSTRUCTION(FC) 50000

Other Misc. 1000

Total 32100

MONTHLY BUDGETFOR AN YEAR-

Months REVENUE EXPENDITURE Rev/Exp

JAN 31350 32100 0.98

FEB 33900 33900 1.00

MAR 40700 36700 1.11

APR 44000 37500 1.17

MAY 50000 40000 1.25

JUN 32000 30,000 1.07

JUL 36100 32100 1.12

AUG 80000 52900 1.51

SEPT 95000 56700 1.68

OCT 110000 62000 1.77

NOV 130000 68000 1.91

DEC 155000 76000 2.04

BREAK EVEN POINT