Business Plan on Cafe Sheesha

TABLE OF CONTENTSExecutive Summary…………………………………………………………… 3Company Description……………………………………………………….. 5Product / Service Plan………………………………………………………. 6Marketing Plan………………………………………………………………….. 8Strategy & Implementation………………………………………………… 10Management Plan……………………………………………………………… 14Financial Plan……………………………………………………………………. 15

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PRESENTED BYYASIR RAFIQ

B.B.A 6BPRESENTED TO

SIR NADIR ALI KOLACHI

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Café

CAFÉ SHEESHA

EXECUTIVE SUMMARY

Introduction

Café sheesha is a start-up sheesha and coffee house establishment located in Defense phase ll Karachi. Along with sheesha and coffee different varieties of Expresso, tea, juices, Kava, Starters would also be served. Café sheesha expects to catch the interest of a regular loyal customer base with its broad variety of coffee, Expresso, tea, Kava, juices, Cigar and sheesha varieties. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.

The Café sheesha staff members who prepare the coffee, Expresso, tea, juices, Kava, Starters and sheesha varieties are highly trained and experienced. They know how to prepare an excellent Arabian and different coffee, Expresso, tea, juices and sheesha varieties. We use the highest quality equipment and ingredients to deliver a noticeably superior product.

Our design style is different from all other coffeehouses and sheesha parlors, an upscale "Arabian" look. It features stained glass decorations, art glasswork, Arabian style furnishings and outdoor dining.

Café sheesha aims to offer its products at a competitive price to meet the demand of the middle-to upper middle-income local market area residents.

The Company

Café sheesha is incorporated in Defense Phase ll Karachi. It is equally owned and managed by its two partners.

Mr. Yasir Rafiq has completed his MBA in sales, marketing, and management, and was a marketing executive in NIB bank. Mr. Qazi Umer brings experience in the area of finance and administration. The company intends to hire 4 full-time Coffees, Expresso, Tea and sheesha makers one juice maker, one cook, one-cigar sales person two sweepers, two waiters, one cashier, one guard.

Products and Services

Café sheesha offers a broad range of coffee, Expresso, tea, Kava, juices, Cigar and sheesha varieties. Coffee beverages are all from high quality Columbian and Arabian grown imported coffee beans. Café sheesha caters to all of its customers by providing each customer coffee and Sheesha products made to suit the customer, down to the smallest detail.

The sheesha provides freshly prepared sheesha of different flavors products at all times during business operations.

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The Market

Café sheesha wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. High visibility and competitive products and service are critical to capture this segment of the market.

Financial Considerations

Café sheesha expects to raise 15, 00000 of its own capital, and to borrow 15, 00000 guaranteed by the SBA as a ten-year loan. This provides the bulk of the current financing required.

Café sheesha anticipates sales of about 4500000 in the first year, 5500000 in the second year, and 7000000 in the third year of the plan. Café sheesha should break even by the fourth month of its operation as it steadily increases its sales. Profits for this time period are expected to be approximately 805000 in year 1, 1097000 by year 2, and 1807000 by year 3. The company does not anticipate any cash flow problems.

Highlights:

Mission

Café sheesha aims to offer high quality coffee, Expresso, tea, Kava, juices, Cigar and sheesha varieties at a competitive price to meet the demand of the middle- to higher-income local market area residents

Keys to Success

Keys to success for Café sheesha will include:

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1. Providing the highest quality product with personal customer service.2. A relaxing, upscale interior Arabian design.3. Competitive pricing.4. Highly trained and friendly staff

COMPANY DESCRIPTION

Name and location:Café sheesha launch with its first sheesha plus coffee house located in Defense Phase ll. It also provides Expresso, tea, Kava, juices and Cigars. Café sheesha will offer residents and visitors a totally new style of sheesha and coffee house - one offering a uniquely flavorful sheesha and coffee drink in a comfortable, upscale Arabian environment at which to socialize, relax or work.

Company Objectives:

Café sheesha is a sheesha and coffee house that also provides Expresso, tea, Kava, juices and Cigars managed by two partners. These partners represent sales/management and finance and administration areas, respectively. The partners will provide funding from their own savings, which will cover start-up expenses and provide a financial cushion for the first months of operation. A ten-year Small Business Administration (SBA) loan will cover the rest of the required financing. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.

Company Ownership

Café sheesha is incorporated in Defense phase ll Karachi. Its two partners equally own it.

Company History

Café sheesha is a start-up company. Financing will come from the partners' capital and a ten-year SBA loan. The following chart and table illustrate the company's projected initial start-up costs.

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Products and/or Services Plan:

Products

Café sheesha sells high-quality specialty coffee, Expresso, tea, Kava, juices, Cigar and sheesha varieties. Despite being an upscale coffeehouse, our prices are in line with the leading national chains.

The Café sheesha Menu

The Café sheesha menu sets us apart from other coffee and sheesha houses, giving us a competitive edge.

Café sheesha offer 4 four groups of drinks - coffee, tea, Expresso, juice - with several choices within each group. This enables us to provide more variety than our competitors while keeping the preparation of the drinks easy to execute. We are taking advantage of the immense popularity of flavored drinks and Chai tea by offering a product mix that includes items the other coffeehouses don't carry as well as more familiar drinks. Café sheesha offers several smoothie drinks. We carry the highest quality fresh juices.

Café sheesha also offers a wide variety of sheesha including flavored sheesha.

Prices have been determined after a thorough analysis of all food costs for every item in each drink. In some cases, an average price has been calculated and applied to all similar drinks and sheesha varieties in order to keep the menu from confusing the customer.

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Name Prices in RsMint 200

Wild berry 200Double apple 200

Peach 200Grape 200

NAME Regular in Rs Large in RsExpresso 20 30

Cappuccino 25 35Café Latte 30 40

Café Mocha 35 45

Name Regular in Rs Large in RsVanilla Cappuccino 30 40

Vanilla Latte 35 45White Chocolate Latte 35 45

The 50/50 Latte 30 40The Raspberry Mocha Latte 32 40

Name Regular LargeThe Banana Nut Java 20 30

The Cafe Milano 22 30Coffee of the day 15 25

De cafe 17 27

Iced Tea Rs.15 small Rs 20 medium Rs 25 large

Hot Tea Rs 17 regular Peppermint Herb Apricot Earl Grey Lavender Darjeeling (Rs 35 regular) Golden Flowers Herbal Herbal Lemon Tropical Green

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Coffee Drinks

Flavored Expresso Drinks

Expresso Drinks

Tea

Sheesha Varieties

Name Regular in Rs Large in RsFresh squeezed orange juice 25 35

Old-fashioned Lemonade 15 20

Genesis Juice 30 40Crystal Geyser Juice Squeeze 25 32

Name PriceCuban 200 - 5000

Romeo & Juliet 1000 - 15000

Name PriceKava 20

Kava ( cardmon) 25

Marketing Plan:Market Analysis

Café sheesha focus is on meeting the demand of a regular local resident customer base, as well as a significant level of students, travelers passing through and local business people.

Market Segmentation

Café sheesha focuses on the middle- and upper-income markets. These market segments consume the majority of coffee and Sheesha Varieties.

Café sheesha customer base in Defense phase ll Karachi is comprised of two target groups.

1. Affluent local residents 2. Students

These groups are all potentially strong customer segments. The benefit of this mix of customers is that it helps maintain consistent business throughout the year.

The other customer segments (local residents, local business and pass-through traffic) provide a consistent foundation all year long.

Also, by appealing to several market segments, Café sheesha does not become overly dependent on any single consumer group. For example, several local coffeehouses with primarily student customers do poorly during the non-school months. They must also market themselves anew each year to the incoming

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Juices

Cigar

Kava

students. Café sheesha will avoid these peaks and valleys in business with a mix of customers.

Affluent locals. Within five miles of Café sheesha are of the most affluent people in Karachi. Key influencers, trendsetters, artists, writers and celebrities have homes in Defense Karachi.

Students. Karachi is home to a major branch of the State University as well as dozens of other schools, including many prestigious private schools and academies. To reach students we offer special student discount cards, pass out free coffee coupons at student events and offer entertainment on weekends.

Students represent an excellent customer segment for several reasons:

Students bring an energy and youth to the coffeehouse.By attracting students we generate excellent word-of-mouth.Students represent a large base of potential part-time employees.Often under the drinking age, students need an affordable place to hang out with their friends.

Market Needs

Because Karachi has a cool climate for three to four months out of the year, hot coffee products are very much in demand. During the remaining warmer seven to eight months of the year, iced coffee products are in significantly high demand, along with a slower but consistent demand for hot coffee products. Much of the day's activity occurs in the morning hours before ten a.m., with a relatively steady flow for the remainder of the day.

Service Business Analysis

The retail coffee industry in the Pakistan has recently experienced growth. The cool marine climate in Karachi for four to five months stimulates consumption of hot beverages in these months. During the remaining warmer seven to eight months of the year, iced coffee products are in significantly high demand, along with a slower but consistent demand for hot coffee products. Coffee drinkers in the Karachi are finicky about the quality of beverages offered at the numerous coffee bars across the region. Despite of low competition in the immediate area, Café Sheesha will position itself as a place where customers can enjoy delicious coffee beverages with a fresh pastry, tea, juice, soft drinks, chocolates and sheesha varieties in a relaxing environment.

Competition and Buying Patterns

Competition in the local area is somewhat sparse and does not provide nearly the level of product quality and customer service as Café Sheesha. Local customers are looking for a high quality product in a relaxing atmosphere. They desire a unique, classy experience.

Leading competitors purchase and roast high quality, whole-bean coffees and, along with Italian-style espresso beverages, cold-blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, and a line of premium teas, sell these items primarily through company-operated retail stores. In addition to

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sales through company-operated retail stores, leading competitors sell coffee and tea products through other channels of distribution (specialty operations).

Larger chains vary their product mix depending upon the size of each store and its location. Larger stores carry a broad selection of whole bean coffees in various sizes and types of packaging, as well as an assortment of coffee- and espresso-making equipment and accessories such as coffee grinders, coffee makers, espresso machines, coffee filters, storage containers, travel tumblers and mugs. Smaller stores and kiosks typically sell a full line of coffee beverages, a more limited selection of whole-bean coffees, and a few accessories such as travel tumblers and logo mugs.

Lifestyle factors converge to make the coffee industry strong at all times. The stimulant effect of coffee is an important reason why many hard-working, fast-paced Pakistanis consider a stop at their local coffeehouse a necessary part of their day. Conversely, coffeehouses provide a calm, inviting environment for people to socialize, relax or catch up on work.

Young people under the legal drinking age are one of the fastest-growing segments of the coffee drinking market. Coffeehouses provide them with a much-needed place to meet with their friends.

Entertainment on weekend nights draws a young group of enthusiastic customers. The surge in interest in coffee drinking among young people assures a diverse, receptive, sophisticated customer base now and in the future.

Older adults also enjoy the fact that for the relatively modest price of a cup of coffee and snack, they can meet with their friends, relax or work. Instead of going to a bar and paying for an alcoholic drink or a restaurant where a meal usually comes with a hefty price tag, the coffeehouse is an intimate yet inexpensive venue.

Quality is deteriorating even as the industry is growing.

Coffeehouses need to produce a quality product to back up the perceived "little luxury" image. Currently, most of the largest chains are bowing to the pressures of growth and are cutting corners on quality by introducing fully automatic espresso machines, mass bean buying and other efficiency measures.

Coffee drinking is now an all-day activity.

Once concentrated in the early morning hours or mid-afternoon, in recent years coffee drinking has become an all-day activity. Even late at night, many coffeehouses are packed with patrons. It's not unusual for a well located coffeehouse to exceed a daily average of 900 customers.

Strategy and Implementation

Strategy and Implementation Summary:The Café Sheesha uses a strategy of total quality - in product and service. Our promise is in our Location, the products we sell, the people we attract and the atmosphere we create.

Strategic Assumptions: People want better-tasting coffee Expresso, tea, juice, Snacks & pastries, and

sheesha varieties. Coffee drinkers and sheesha users want a more inviting coffeehouse environment.

Coffee drinks and sheesha users are considered an affordable luxury.

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The coffee and sheesha house industry is largely unaffected by the economy and world events.

Café Sheesha offers several unique advantages over all other coffee plus sheesha houses.

Competitive EdgeOur competitive edge, compared to the other coffee plus Sheesha houses in the greater area includes the following.

A significantly higher quality better tasting coffee, Expresso, tea, Kava, juices, Cigar and sheesha varieties.

Our current location can arguably be considered the best in the market. An ambiance superior to all other coffeehouses in the area with upscale

"Arabian" look. It features stained glass decorations, art glasswork, Arabian style furnishings

and outdoor dining. The only coffee plus Sheesha house to provide regular weekend evening

entertainment. A wider variety of popular drinks than our competitors, including flavored

coffee and Expresso drink, tea, and juice. We have several drink options for people who don't drink coffee.

Marketing StrategyOther coffee or Sheesha houses rely almost entirely on word-of-mouth marketing to generate business. We will engage in an ongoing aggressive marketing program that will help us establish profitability quickly and set the stage for continual growth. Our strategy will be to position Café Sheesha as the "Lexus" of coffeehouses, offering a high quality product and superb service in a superior environment.

Launch MarketingMost coffeehouse chains do little or no marketing and advertising. For example, Starbucks' philosophy is that their ubiquity in the marketplace is all they need to sustain and grow their customer base. They spend less than 1% of gross revenues on advertising, and when they do spend, it is usually to introduce a new product.The retail coffee industry is a sales-oriented business with historically very little experience in marketing and advertising. This is likely why little is done. As yet, the major players have not been taken over by sophisticated companies, where marketing is viewed as essential to gaining market share.An element of our differentiation from other coffeehouse chains will be our use of advertising and marketing to gain awareness, build customer traffic and establish a strong brand image. We intend to create immediate customer awareness and not wait for word-of-mouth. We are also building customer traffic immediately with an aggressive Launch Marketing Plan.Launch marketing will promote awareness, build immediate traffic and establish our brand image via several methods.

Public relations/publicity Direct Mail Local Print and Broadcast Media Design & Packaging Community Involvement Sampling Superior Location

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National awareness will help drive the expansion by generating opportunities created by the media buzz and familiarizing people with our brand name. It will help set the stage for future brand identification.

Local Media

FM 107 FM 96 FM 91 FM 89 FM 106 FM 100 FM 101 Spider magazines.

National Broadcast Media

Feature programming (e.g. MTV, THE MUSIC, AAG) Radio stations nationwide

Trendsetters

Defense Phase ll is the home to thousands of individuals who can be important to the successful positioning of Café Sheesha. One mention on a TV talk program or in a 'lifestyle' magazine can (and has) launched many successful careers and businesses.

With literally hundreds of celebrities and wealthy business people as local residents, the word-of-mouth recommendations from these people can drive significant business to us as well as generate favorable publicity.

Celebrities in Karachi are also actively involved in the community, many supporting several local charities. Our involvement in the community will enable us to garner exposure for Café Sheesha among an important group of local residents.

Key individuals will be targeted with gift baskets from Café Sheesha containing samples of our products to entice them to visit Café Sheesha and talk about us with their friends.

Design style

The interior design of Café Sheesha is unlike any other coffeehouse chain. While there are some upscale designs, they are the entire modern Italian or Starbucks look. Our upscale stylized "Arabian Look" design, featuring stained glass decorations, art glasswork, differentiates us from all others.Community Involvement

We will make ourselves an integral part of the local and world community. This will generate goodwill, create opportunities to forge important contacts with key people and live up to our company Mission Statement.

Some of these community involvement goals include:

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Take an active role in the Chamber of Commerce Supply complementary product to local charities for fund-raising activities Sponsor local sports teams Purchase fair trade coffee whenever possible Support Fair Trade, organic, sustainable farming

Sampling

We will engage in several sampling activities to introduce potential customers (and current customers) to Café Sheesha range of drink options.

Samples will be distributed at the coffeehouse Samples will be given to passers-by on the street Discount coupons will be distributed on the street, via direct mail and at

special events Complementary coffee will be served at charitable and civic events Free coffee service will be provided to the Chamber of Commerce, a radio

station, and the newspaper and at select government offices (e.g. the Planning and Zoning Department)

Portable KioskWithin 6 to 8 months we will create a portable Café Sheesha kiosk to sell and market our products at special events and community activities. Karachi has many such events every year. It will be an excellent way to publicize Café Sheesha.The kiosk will be highly visible and fun. It will also potentially be very profitable, although it's hard to determine how profitable with any accuracy until the local response is measured.Pre-paid, re-loadable, frequency and discount cards

We will promote our program of gift cards and customer frequency cards to drive business and stimulate cash flow. Industry records indicate that 25% - 40% of all gift card amounts go unused. Also, gift cards have proven to be a popular holiday item accounting for more than 5% of total sales during December.

Pre-paid and re-loadable cards have also proven to be very popular with the major chain coffeehouses, again accounting for a significant percentage of sales. These cards promote customer loyalty as well.

Frequency cards rewarding the repeat customer with a free drink after a specified number of visits are popular and proven methods to forge customer loyalty.

Discount cards are used to build goodwill among specific groups such as the Chamber of Commerce members and college students.

By tying in with our computerized sales and inventory system we will be able to track usage and allocate the expense to marketing.

The Future

The number of Café Sheesha locations could easily reach 7 to 10 within five years. While the financials in this Business Plan only address the Karachi location, we can extrapolate from the store's performance (which will be carefully monitored and tracked) to get a general idea of the chain's projected profitability.

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With ten coffeehouses the gross revenues, when fully realized, would be more than 30000000 using the third year performance figures. Even factoring in the cost of additional staff and other resources, a 10-store chain would likely generate a minimum of 7500000 in profits annually.

Café Sheesha’s start-up, implementation and operation in Karachi will be the "blueprint" for future efficient expansion. Our new Mount Hill location will incorporate the knowledge we gain with our first store as well as new creative ideas, and become our "flagship" operation.

Sales StrategyOur sales strategy includes:

Staff salaries that are 10% above the industry average in order to attract the best people

Hiring for attitude so that we always have a friendly, enthusiastic staff to make customers feel welcome and appreciated; constant staff training to assure the best quality possible

State-of-the-art sales/inventory system to

(A) Reduce customer waiting time(B) Create efficient product ordering

Create a mobile kiosk to take Café Sheehsa into the community at special events, farmer's markets, art shows, etc.

Establish coffee service at local businesses Sell gift cards, frequency cards, pre-paid cards, and offer discounts to key

groups Create an ongoing sampling program Conduct a consistent, aggressive marketing program Be an active member of the community; be visible at charitable functions Solicit customer feedback to constantly improve and streamline our operation Key Strategy: an advanced and expandable point-of-sales systemAfter carefully tracking the performance of the Karachi store through an expandable and highly detailed point-of-sale system, we will use this as a "blueprint" for expansion. For example, daily sales are tracked and analyzed by item, time period and cost of goods. Labor requirements are matched to projected in-store sales based upon past performance for maximum efficiency. Even after paying higher than average wages we expect to allocate no more than 25% to labor costs.

Sales are linked to inventory to both streamline the efficiency of ordering and reduce "shrinkage" by instantly alerting us to unusual shortages compared with revenues.Cost of goods can be monitored for increased efficiency too. As we continually research methods of delivering a high quality but cost-efficient product, and by making small incremental improvements in the costs of items we expect to increase overall COG by a minimum of 5% during the first year of operation.

As expansion occurs, the POS system can be adapted to each individual location and allow the central office to monitor the stores remotely as well as the overall combined operation. Close monitoring will allow us to achieve a high level of

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communication between stores as well as spot problems immediately and take corrective action.

Management Plan:

Management TeamMr. Yasir Rafiq has completed his MBA in sales, marketing, and management, and was a marketing executive in NIB bank. Mr. Qazi Umer brings experience in the area of finance and administration.Personnel Team:The personnel plan is included in the following table. It shows the monthly salaries for every year of all employees.

No of Employees

Per month salary for FY 2008 in Rs

Per month salary for FY 2009 in Rs

Per month salary for FY 2010 in Rs

Coffee Maker 1 12000 14000 15500Expresso Maker 1 14000 16000 17000Sheesha Maker 1 15000 16500 17500

Tea Maker 1 11000 13000 14000Cook 1 10000 12000 13500

Juice Maker 1 10000 12000 13000Cashier 1 8000 10000 11000

Sweepers 2 4000 each 5000 each 5000 eachGuard 1 7000 8000 8000

Waiters 2 5000 each 5500 each 6000 eachCigar Sales

Person1 5000 5500 6000

Total 13 110000 128000 137500

Financial Plan

Café sheesha expects to raise 15, 00000 of its own capital, and to borrow 15, 00000 guaranteed by the SBA as a ten-year loan. This provides the bulk of the current financing required.

Projected Profit and Loss:

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We expect to be profitable in the first year, with profits increasing over the next two years, as we establish a loyal customer base.

Pro Forma Profit and loss Statement

FY 2008 FY2009 FY2010

Sales 4500000 5500000 7000000

CGS 700000 800000 1000000

Gross Margin 3800000 4700000 6000000

Expenses

Payroll 1320000 1536000 1650000

Sales & Marketing

1000000 1200000 1500000

Other Expenses

Depreciation 500000 600000 700000

Utilities 25000 27000 28000

Payroll Taxes 100000 150000 200000

Total Operating Expense

2920000 3513000 4078000

Profit before Interest and

880000 1187000 1922000

Interest Expense

50000 60000 75000

Taxes Incurred 25000 30000 40000

Net Profit 805000 1097000 1807000

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Net Profit Yearly

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Gross Margin Yearly

Net Profit Monthly

Gross Margin Monthly

Projected Cash Flow

The cash flow projection shows that provisions for ongoing expenses are adequate to meet Café Sheesha needs as the business generates cash flow sufficient to support operations.

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Pro forma Cash Flow

FY 2008 FY 2009 FY 2010Cash Received from operations

Cash sales 4000000 5200000 6800000Additional Cash Received

Sales Tax, VAT, HST/GST 0 0 0New current borrowing 0 0 0

New other Liabilities 0 0 0New Long Term Liabilities 0 0 0

Sales of other Current Assets

0 0 0

Sales of long Term Assets 0 0 0New Investment Received 0 0 0

Sub Total Cash Received

4000000 5200000 6800000

Expenditures from operationsCash spending 3000000 3500000 5500000Bill payments 125000 150000 225000

Sub total spent on operations

3125000 3650000 5725000

Additional Cash SpentSales Tax, VAT, HST/GST 0 0 0Principle repayment of

current borrowing0 0 0

Other LiabilitiesPrincipal repayment 0 0 0Long term liabilities principal repayment

0 100000 225000

Purchase other Current Asset

0 0 0

Purchase long term Assets

0 200000 200000

Dividends 0 0 0Sub Total Cash Spent 3125000 3950000 6150000

Net Cash Flow 875000 1250000 650000Cash Balance

Balance SheetThe following is a projected Balance Sheet of Café Sheesha.

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Pro Forma Balance Sheet

FY 2008 FY 2009 FY 2010Current Assets

Cash 400000 600000 800000Other Current

Assets100000 200000 300000

Long Term AssetsLong Term Assets 250000 300000 350000

Accumulated Depreciation

50000 60000 80000

Total Assets 800000 1160000 1530000Current Liabilities

Accounts Payable 50000 60000 80000Current Borrowing 0 0 0

Others 0 0 0Long Term Liabilities

100000 40000 0

Total Liabilities 150000 100000 80000Paid in Capital 125000 125000 125000

Retained Earnings 45000 57000 63000Earnings 32000 64000 71000

Total Capital 650000 1060000 1450000Total Liabilities

& Capital800000 1160000 1530000

Net Worth 650000 1060000 1450000

Long Term Asset (418000)

Under counter Refrigerator 50000

Service/prep counter 50000

Ice Machines 25000

Large Refrigerators 12000

Milk Coolers 20000

Cash Registers Point of sales system 33000

Expresso Machines 40000

Tea Makers 33000

Coffee Brewer (2) 50000

Counters/Condiments bar/Shelving 50000

Sheeshas 50000

Short Term Asset (275000)

Tables, Chairs, Furnishings 100000

Arabian Carpets 100000

Lightings Fixtures 75000

Startup Expenses RequirementsCONSTRUCTION

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Site Design, Architectural Plan 50000Demolition/Construction 400000

Electrical, Lighting 75000Flooring Installation 60000

Bathroom Construction 25000Plumbing 25000

Fireplace Construction 15000Painting 20000

City Permits/license/Fees 50000LEGAL

Accounting 15000Legal 20000

Insurance 15000MARKETING

Opening Marketing/Advertising 100000Graphic design/signage menu board 25000

Frequency card, Brochures 15000OFFICE

Office Equipment 50000Computer, Scanner, Printer 100000Telephone, Fax, Stationary 25000

APPLIANCESPreparation Equipment 15000

Dishwasher 10000Blenders 10000

Microwaves 15000Panini Makers 10000Storage racks 12000Music System 100000

Food Display case 25000Menu board construction 15000

Cups/lids 150000TOTAL STARTUP EXPENSE 1807000

STARTUP ASSETCash required 1000000

Other current asset 275000Long term asset 418000TOTAL ASSETS 1693000

TOTAL REQUIRMENTS 3500000

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THE END

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Café