Outlook 09 Changing Times, Emerging Trends Tuesday 17 February 2009 Presented by Mark McCrindle www.mccrindle.com.au
Dec 30, 2015
Outlook 09
Changing Times, Emerging Trends
Tuesday 17 February 2009
Presented by Mark McCrindle
www.mccrindle.com.au
www.mccrindle.com.au
demographics
1978 2020Population: 14m 24m
15-19 year olds: 1.2m 1.3m
65-69 year olds: 0.4m 1.3m
Births (TFR): 2.1 1.6
Median Age: 29 40
Life expectancy: 69 84
Sources: ABS 2008, NATSEM.
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Tradition
Reputation
Sit & Listen
Long-term needs
Content
Authority
Technical - IQ
Innovation
Recommendation
Try & See
Short-term wants
Process
Authenticity
Relational – EQ
psychographics
childhoodadulthoodadulthood19th Century
20th Century teen
s
adulthoodadulthood
childhood
teens
adulthood
childhood tweens adulthoodteens kippers21st Century
postlifestage
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Top 5 Gen Y value propositions:
1. Social Connection
2. Fun & Entertaining
3. Cool & Socially Desirable
4. Life Enhancing
5. New & InnovativeSource: McCrindle Research Mind & Mood 2008
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+
+
COGNITIVE
EMOTIVE
AGREE-ERS
SEEKERS
--
HECKLERS
EMBRACERS
postrational: cognitive-emotive engagement
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Political
Economic
Social
Technological
Environmental
Legislative
Understanding the times: PESTEL Analysis
1. Asymmetrical power
2. Citizens become customers
3. Growth in privatisation & PPP’s
4. Global treaties
Political: The Top 4
Economic: The Top 4
1. Infrastructure upgrades
2. Intergenerational $ transfer
3. Lifestyle debt
4. Skills shortages
Social: The Top 4
1. Ageing population
2. Redefined households
3. Work-life balance
4. Safety-net syndrome
Technological: The Top 4
1. Transparency & TRM
2. Decline of the expert
3. Accelerated S-curve
4. Expectation inflation
Legislative: The Top 4
1. More regulation, less compliance
2. Incentivisation
3. Focus on health and ageing
4. Increasing centralisation
1. More regulation, less compliance L
2. Work-life balance S
3. Infrastructure upgrades Ec
4. Expectation inflation T
5. Asymmetrical power P
6. Sustainability reporting En
7. Skills shortages Ec
8. Incentivisation L
9. Carbon trading/tax En
10. Transparency & TRM T
11. Growth in privatisation & PPP’s P
12. Citizens become customers P
CCIA ratings - The Top 12 (PESTEL)
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Presented by Mark McCrindleMcCrindle Research Pty Ltd
(02) 8824 3422
www.mccrindle.com.au