Our Research Goals Explore the underlying structure of innovative ideas in 1000 Pitches Competition through statistical analysis Create research-backed.

1000 Pitches and the Innovation Lab:

Building on Entrepreneurial Research and Teaching at Michigan

Our Research Goals

Explore the underlying structure of innovative ideas in 1000 Pitches Competition through statistical analysis

Create research-backed tools to help people more effectively construct and present innovative ideas

Contribute to research and teaching of innovation and entrepreneurship

Research Setting: The 1000 Pitches Competition

Annual Competition sponsored by Mpowered4537 students participated in 2012Participants from 15 schools and collegesCategories included tech, health, consumerPitches recorded as videosJudges rated each pitch on 16 dimensionsWinners received cash prizes

Data Analysis of 1000 Pitches Ratings in 2013

Trimmed data set to 1995 pitches with 3 judges

Included all pitch categories, pooled ratings across judges, computed correlations among rating dimensions

Factor analysis to explore underlying dimensions of innovative ideas in 1000 Pitches competition

Judged Pitch Dimensions

Component

Factor1

Presentation

Quality

Factor 2

Idea

Feasibility

Factor 3

Perceived

Value

Factor 4

Captures

Attention

Understandability .753

Product, Solution, Value .752

Problem .733

Fluidity .701

Passion .594

Target Audience .516

Introducing Self

Scalability .767

Sustainability .766

Disruptive Idea .567

Revenue/Capital Model .556

Invest .746

Impact .743

Desirability .569

Emotional Response .847

Attention Grabbing .727

Future Research Directions

Improve rubric dimensions’ reliability and validityExplore models to establish key dimensions of winning pitchesInvestigate relative importance of presentation quality vs quality and uniqueness of idea in winning pitchesExplore the role of domain expertise in judging idea quality

Applications for Teaching Innovators & Entrepreneurs

Wide range of possible settings: classroom, incubator, workshops, self-instructionCriteria can serve as benchmarks for student or project team progress & self-evaluationHelps promote cognitive and communication skills like critical thinking and perspective taking

Thank You!