7 Research Backed Tips on Improving Twitter Conversions

7ResearchResearch-Backed

CONVERSIONS TWITTERTips on ImprovingImproving

@shurleyhall

TwitterTwitter– what is it good for?

TwitterTwitterhas become a place that breaks breaks newsnews, provides customer customer serviceservice and has a goodly dose of snark and humor.

But if you’re a marketermarketer, only one thing matters: how can you use Twitter to meet your conversion conversion optimizationoptimization goals?

Use these studies to improve your

conversions!

1PublishPublish Image- Image-Rich Rich TweetsTweets

Saw an increase in retweets, clicks and favorites and had a 55% rise in leads

Hubspot Hubspot

Buffer Buffer Found that tweets with images got

18% more clicks, 89% more favorites and 150% more retweets

2Get theGet theTiming Timing RightRight

KissmetricsKissmetricsScience of Social Timing: if you tweet when people in the Eastern and Central time zones will see your update, you will be in front of 80% of the tweeting public.

SysomosSysomosAvoid the dead zone between 3 and 7AM Eastern and tweet on

Friday evenings instead.

Dan ZarellaDan ZarellaFavors evenings and weekends

3PromotePromoteYour TweetsYour Tweets

ShiftShift One company saw engagement

rise by 34% while the cost per engagement fell by 38%.

AirBnBAirBnBUsed a Promoted Tweets campaign in conjunction with a special discount offer to get a 4% increase in engagement for one of their tweets

Dallas Tanning Spa LUXDallas Tanning Spa LUXSaw a fivefold return on ad spend from its campaign

4Use the Power ofUse the Power ofRecommendationsRecommendations(and Social Proof)(and Social Proof)

SysomosSysomosTop three most-used phrases to get product recommendations were:- Who makes the best...?- Does anyone know...?- I’m looking for...

5FollowFollowTwitter’s Advice Twitter’s Advice

TwitterTwitterTwitter published an infographic

capturing the results of its survey of 1,100 SMB owners: 72% of

whom felt that being on Twitter was important.

A few conversion tactics coming out of the survey included:- using Twitter to send people to other resources - increasing engagement by using Twitter as a customer response tool- using advertising to increase reach

6Work Out Work Out Why Why People Follow YouPeople Follow You

Know what your followers are looking for, provide it, and increase their satisfaction and likelihood for further interaction.

Center for Marketing Research Center for Marketing Research Main reasons millennials follow brands:- to support the brand- to get updates from the brand- to get discounts- to research brands- to follow the people their friends are following

They are also clear about one thing: offering a discount or

coupon is likely to lead to an increase in sales.

7Play Your (Twitter) Play Your (Twitter) CardsCards Right Right

TwitterTwitterLead Generation Cards, Product Cards, and Website Cards reduce cost-per-click while increasing the number ofURL clicks.

WebtrendsWebtrendsA Webtrends case study of the

Lead Generation Cards showed a 500% improvement in cost per

lead, with a 996% jump in lead acquisition.

The research is clear:

Twitter still has a role to play in acquiring leads and making sales.

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A Presentation By

SharonHurley Hall

and