Our Comunity, Creativity & Crowdsourcing the #SligoWhoKnew Campaign

Hello.

I work online.@ladydotty

I do online marketing.

I freelance; I work with numerous businesses and organisations in Sligo and Dublin.

Most notably Team Sligo / Sligo Tourism.

Illustration by Dan Leydon @DanLeydon www.etsy.com/ie/shop/Footynews

#SligoWhoKnew

Starling Digital Media Direction

Digital Marketing Consultant specialising in Tourism, Culture & Creative Industries

Who We (that’s me) Work With:Team Sligo/Sligo Tourism UCD Imagine Science Film FestivalBram Stoker Festival, Dublin Blue Raincoat Theatre CompanyKate’s Kitchen The Trailblazery CollectiveFilm Makers, Music Makers & Artists Sligo Enterprise Board Mentoring Clients

Mullaghmore Head, Winter 2011/2012

Big Waves Captured by local film-makers

Shared across the world with hundreds of thousands of views

But: No local platform was highlighting all this amazing creativity on the waves and on film

Illustration by Dan Leydon www.etsy.com/ie/shop/Footynews@DanLeydon

Team SligoCurrent

Strategy: Tourism

A Voluntary Group of Advertising & Marketing Professionals from Sligo, as well as local business people agencies and organisations

Illustration by Noelle Healy www.noellehealy.ie @TwoodlePip

We asked a question: Sligo - Who Knew?

“By attaching this gently humourous, contemporary expression (which comes from the New York Jewish comedy vernacular) to the idea of adventures round Sligo, we imbue a trip in and around as something surprising, adventurous and fresh. And the fact that it can be attached to such a range of holiday offerings demonstrates just how rich the Sligo landscapeis. It takes in the whole gamut: physical beauty, food, sports, activities, entertainment and culture, etc”.

Concept by Johnny Ferguson Copywriter, screenwriter & Sligo enthusiast

Social Media

Social Media Activist Group

Key Influencers

Amplified by a PR

Campaign

Social Media Clinics

Interlinked with a major media campaign on TV, Radio & Print

Illustration by Dan Leydon www.etsy.com/ie/shop/Footynews@DanLeydon

#SligoWhoKnew On Twitter

Follow the campaign atwhoknew.sligotourism.ie

or follow us @SligoTourism

Facebook.com/SligoTourism www.sligotourism.ie

Caves of Keash

Fringe Events of Support

#SligoWhoKnew Results!

Over 9000 Tweets using hashtag #SligoWhoKnew

Nearly 2500 Instagram pics using hashtag #SligoWhoKnew Over 1000 Facebook

posts using #SligoWhoKnew

Irish Internet Award for Digital Marketing BrillianceSept. 2013

#SligoWhoKnew on Instagram

Harnessed the power of the local active social media community in Sligo

Turning locals into digital champions for the County

The best comment about it yet:

@TommyW“It’s become a badge of pride for Sligo teens #SligoWhoKnew”

Illustration by Dan Leydon www.etsy.com/ie/shop/Footynews@DanLeydon

@LadyDotty [email protected]

www.starling.ieFacebook.com/StarlingDigital