OTA Analysis

OTA AnalysisOTA Analysis

www.romancetravelconcierge.com

1/ The OTA to Analyse1/ The OTA to Analyse http://www.romancetravelconcierge.com/

Original OTA that is a perfect intermediary between an OTA and an Event Management Company

Fits with the current trend: personalize the offer

2/ The OTA’s Targets2/ The OTA’s Targets

Mostly couples that are about to marry each other

Wealthy people

3/ Customer services3/ Customer services

Romance trips for weddings, proposals, honeymoons… Mostly packages (flight + stays + activities+ event management…). The main service: understand customer’s heart desire in order to organise perfect vacations.

4/ Expedia VS romancetravelconcierge.com

Doesn’t have any booking engine

Very elaborated call service

People can not comment the OTA’s products

5/ Customer Communication Methods

No overdeveloped communication methods

Old-fashioned website the main colours: brown - not the most attractive

Trendy tools such as videos are not emphasized.

Website’s presentation is clear and sober very appropriate for a luxury OTA

Pictures are attractive

Videos: very trendy tool

6/ Partners

Abroad travel agencies

Event or wedding planners