OSIM: uTIME WISO OSIM: List Group members right now
Dec 24, 2015
OSIM: uTIME
WISO OSIM: List Group members right now
Company Overview Specialty retailer (Luxury goods) Health and wellness lifestyle products Focuses/lines: personal massage electronics,
nutritional supplements (GNC), fitness equip, air purifiers
P-O-S outlets #1 healthy lifestyle brand in Asia 1,104 stores around the world, 31 countries
(global network)
Expanding Global Network 31 countries, 369 cities, 1104 outlets, and
counting…
Massage Products Pictures of products
SWOT Analysis
•US expansion to brookstone: underperformance
• high costs (relative to competitors?) due to insistence on Japanese manufacturing
•Earnings volatility- just individual consumers (limited exposure?)
•Growth in China
•Rising upper/middle class
•high-stress world?
•Discretionary product/cyclicality
•Copycats
• competitors (Japanese brands)
• strong branding
•High quality products
•Luxury association-high margin
•Government support?
•ASIA focus/locale
•Distribution network
• understanding of Asian culture
OSIM: Status Quo
OSIM
House
OSIM: Growth Opportunity
Direct
Indirect
Why Hotels and Offices: There is a need for OSIM in these places The concept that the OSIM experience is
needed in all aspects of your life What is the OSIM experience?
a personal relaxation/massage
Asia?? Percentage growth in China Upper class growth in China Something about massage culture in Asia
How many ppl get massages per week
Where the demand is for hotels: Businessman coming back from late night
meetings Added amenity
Implementation/Action Plan: Hotels Massage chair:
Select suites: executive suites (need to have room)
uPapaHug in more of the rooms Expectation that hotel will want to select
We sell it to the hotel (at a discount, because they’re buying mass) We can afford it because of high-margin products
In the rooms, hang uPapaHug aka bath robe concept If guest takes it, charged to hotel room Hotel gets % of sale
Which hotel (s)? Can only sell to one hotel: because this is an
added value concept for the hotel, won’t want it’s competitors doing the same
Graph of all choices, circle the one we want to do
Issue: international or Asian-focus? Pictures- show the luxury brand match
Why hotels want to work with us? Our brand adds to their brand
Ex/ Sealy mattress and bedding-> added comfort Added value
Added luxury Ex/ Doubletree cookies (NYTimes)
Some of their spas close early, privacy, convenience?
OSIM: Growth Opportunity
Direct
Indirect
Where is the demand for OSIM in offices? Can target the right ppl through companies Lunch break/napping encouragement High-stress; increased productivity Employee benefits- making ppl =) Examples:
Google/SAP (US Firms) Bank of China?
Implementation/Action Plan: Offices Relaxation Rooms:
Akin to gyms, lactation rooms Focus: high-stress, high-paying industries
Aka banking? Selling the larger items: largest massage
chairs or maybe even the uSpace Selling only a few per company, but can sell to a
lot of companies
Which companies? Specific examples:
Targeting the office in Asia
Financials
Conclusion: If this works, international strategy?