Organizational Study and Customer Satisfaction Towards HMT Products Bangalore

“ORGANIZATIONAL STUDY ORGANIZATIONAL STUDY AND CUSTOMER SATISFACTION AND CUSTOMER SATISFACTION

TOWARDS HMT PRODUCTS”TOWARDS HMT PRODUCTS”AT BANGALORE AT BANGALORE

By: V.SAKTHI PRASADBy: V.SAKTHI PRASAD

Reg No:-Reg No:- 09RYCMA031 09RYCMA031

COMPANY PROFILE

HMT is one of the leading public sector companies, in India, HMT I, II Bangalore

plant was inaugurated in 1953 by PANDIT JAWAHARLAL NEHRU

It has 16 manufacturing units spread over 10 states, 24 divisions and 29,000 employees

in 10 different states

HMT has an annual turnover of Rs. 4692 lakhs.

HMT produces a wide range of products ranging from machine tools, watches,

agricultural, machinery and general Engineering products.

The machine tools division has a number of manufacturing units located at various

centers, they are,

1. Bangalore HMT machine tools I & II

2. Hyderabad HMT machine tools

3. Pinjore HMT

PRODUCT PROFILE

MACHINE TOOLS

TURNING MACHINES

GRINDING MACHINES

GEAR MANUFACTURING MACHINES

MACHINING CENTRES

SPECIAL APPLICATION MACHINES

DIECASTING MACHINES

CNC SYSTEMS

PRECISION BALLSCREWS

BEARINGS

MAIN COMPETITORS OF HMT

COMPETITORS OF HMT

ASKAR MICRON-Mysore-Turning Machines

Heavy Engineering Corporation

Ace Designers at Bangalore –turning center –machine center

WIDIA-Bangalore –SPM

BHEL's (Bharat Heavy Electricals Ltd)

Lakshmi machine tools Coimbatore

MAIN CUSTOMERS OF HMT

RALWAYS

DEFENCE

STEEL SECTORS

HAL

SHIP BUILDING INDUSTRIES

BAJAJ AUTO

ASHOK LEYLAND

TVS

TATA MOTORS

PUNJAB TRACTORS

INTERNATIONAL TRACTORS LTD

DEPARTMENTS

Marketing Department

Production Department

Maintenance Department

Finance Department

Purchase Department

Sales Department

SWOT ANALYSIS

STRENGTHS:-

Good brand image

ISO 9001 certified

It has excellent R & D base

Excellent marketing network

WEAKNESS:-

Out dated production facilities.

Has been incurring losses since 1993

Low product quality needs further improvement

OPPORTUNITIES

HMT has countrywide sales and services network resulting in greater

opportunities, for further growth and expansion.

INDIA is one of the largest tractor manufacturer in the worldwide, and HMT is

the major supplier of machine tools to the tractor manufacturers like PUNJAB

TRACTORS, INTERNATIONAL TRACTORS LTD.

THREATS

Severe competition from both domestic and as well as the international market.

HMT is lagging behind in the technology as compared to MNC`s, who have

recently entered into Indian market obsolescence of tecnology .

Increasing competition with entry of new manufacturers making low cost

products.

RESEARCH DESIGN

TITLE OF THE STUDY

“ORGANIZATIONAL STUDY AND CUSTOMER SATISFACTION TOWARDS HMT

PRODUCTS” BANGALORE

STATEMENT OF THE PROBLEM

The present study was undertaken to find about customer perception towards HMT Product

and to know various functional area of management.

OBJECTIVES OF THE STUDY

To study the customer perception towards HMT products.

To give valuable suggestions to the organization.

SAMPLE SIZE:

40 Customers

FINDINGS

70% of customers said that Quality was an important factor which influence

them to buy HMT products.

HMT products were rated as very good by 50% of the respondents post-

purchase.

It is found that the toughest competitors of HMT are BHEL, ASKAR MICRON-

Mysore-Turning Machines, Lakshmi machine tools Coimbatore.

The performance of the product quality is found to be important determinant of

the success.

Quality and performance were the key factors which made customers to

repurchase the products.

45% of the customers have given 4 star rating to the overall performance and

service of HMT.

SUGGESTIONS

The company should concentrate more to improve the quality and

appearance of the product.

The company should update its technology and reduce price as to compete

with the superior of competitors

The overall service of the company should be improved to compete with

other companies.

Since losses are recorded, since 15 years productivity policy of the

company should be reframed.

CONCLUSION

As an intern I had enriching experience. I learnt many things by just being a part of the team during discussions.

Quality and performance has enabled HMT-Machine Tools Ltd to attract leading companies like Bajaj Auto, TVS, Ashok Leyland, Railway, Steel Sector, Power Plants, Cement Industries, General Engineering Industry and other customer.

The company has own website which provides up to date information regarding launching of new products so that customers could get hands on information, well on time.