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COMMUNICATION
ORGANISATIONAL DYNAMICS AND
GROUP PROCESSES
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GROUP MEMBERS
y Prajesh Choudhary
y Rahul Khurana
y Ritika Edoliyay Srishti Singh
y Swapnil Arora
y Vartika Valecha
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Why did we choose DuPont?
y A subsidiary of US-based $27 billion E. I. du Pont de
Nemours and Company, a 204-year young science and
technology company and one of the oldest industrial
enterprises in the world.
y Today, DuPont India markets a wide range of products in
varied market segments ,bringing to life its powerful
philosophy ofThe miracles of science
to create a better worldfor all.
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INTERACTION
y Methodology: unstructured interview
y BAKUL C JOSHI Ph.D.
Marketing Communication & Marketing Services ManagerSix Sigma Master Black Belt
y R. SURBHI
Executive - Marketing Communication
y RAJUL EDOLIYA Ph.D.
Research And Development Manager
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DUPONT
CORE VALUES OF THE ORGANISATION
y Safety
y Ethics
y Respect for the environment
y Respect for people
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MAJOR INDUSTRIES OF DUPONT
y Agriculture
y Building & construction
y Electronics
y Energy & Utilitiesy Government
y Health Care & Medical
y Manufacturing
y Packaging & Graphic Arts
y Plastics
y Safety & Protection
yTransportation
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FUNCTIONS OF COMMUNICATION
y Ensures co-operation of subordinates.
y
Exchange of meanings among members of an organizationy Binds the elements of an organization together
y Builds the very structure of an organization
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COMMUNICATION IN DUPONT
y INTERNAL COMMUNICATION
One way communicationTwo way communication
y EXTERNAL COMMUNICATION
y CRISIS COMMUNICATION
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INTERNAL COMMUNICATION
ONE WAY
Employee Orientation Program
Core Value Meeting
Network News
DuPont India News and Information (DINI)
DuPont India leadership team (DILT)
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INTERNAL COMMUNICATION
TWO WAY
Open culture
Interactive session
Discussion on contribution (DOC)
Mentorship
Employee assistance program (EAP) Organizational Pulse survey
Critical operating task (COTs)
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EXTERNAL COMMUNICATION
y External affairs department
This department is a regulatory body for
communication of product attributes.
y Customer care
A process which receives calls from customers their
queries, enquiries ,complains and suggestions
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CRISIS COMMUNICATION
y In lieu of exposure issues from the media, press conferences
are held and press releases are circulated throughout the
print mediay All employees are informed and the information is
communicated with transparency
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CONCLUSION
y The employees of the company are highly motivated as there
is a personal touch to every interaction.
y
Rewards and recognition is given consistently in the NationalSales Meetings and other events. The videos of these events
are also circulated to all the employees.
y Has been awarded The Best Employer award for the past 3
years.
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Any Questions???
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