1 DIRECTORATE OF DISTANCE EDUCATION: SRI PADMAVATI MAHILA VISVAVIDYALAYAM: TIRUPATI MBA – First Semester Syllabus MBAD1.01 MANAGEMENT AND ORGANISATIONAL BEHAVIOUR UNIT - 1 ROLE OF A MANAGER Task of a Professional Manager - Responsibilities of a Professional Manager - Management Systems and Processes - Managerial Skills. UNIT - 2 DECISION MAKING Organisational Context of Decisions - Decision Making Models - Decision Making-Techniques and Processes - Management by Objectives. UNIT - 3 ORGANISATIONAL CLIMATE AND CHANGE Organisational Structure and Managerial Ethos - Management of Organisational Conflicts - Managing Change. UNIT - 4 ORGANISATIONAL STRUCTURE AND PROCESSES: Organisational Structure and Design - Managerial Communication - Planning Process – Controlling - Delegation and Interdepartment Coordination UNIT - 5 BEHAVIOURAL DYNAMICS: Analysing Interpersonal Relations- Leadership Styles and Influence Process - Group Dynamics. ***
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DIRECTORATE OF DISTANCE EDUCATION:
SRI PADMAVATI MAHILA VISVAVIDYALAYAM: TIRUPATI MBA – First Semester Syllabus
MBAD1.01 MANAGEMENT AND ORGANISATIONAL BEHAVIOUR
UNIT - 1 ROLE OF A MANAGER Task of a Professional Manager - Responsibilities of a Professional Manager - Management Systems and
Processes - Managerial Skills.
UNIT - 2 DECISION MAKING Organisational Context of Decisions - Decision Making Models - Decision Making-Techniques and Processes - Management by Objectives.
UNIT - 3 ORGANISATIONAL CLIMATE AND CHANGE Organisational Structure
and Managerial Ethos - Management of Organisational Conflicts - Managing Change.
UNIT - 4 ORGANISATIONAL STRUCTURE AND PROCESSES: Organisational Structure and Design - Managerial Communication - Planning Process – Controlling - Delegation and Interdepartment Coordination
UNIT - 5 BEHAVIOURAL DYNAMICS: Analysing Interpersonal Relations-
Leadership Styles and Influence Process - Group Dynamics.
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MBAD1.02 MANAGERIAL ECONOMICS
UNIT- I INTRODUCTION TO MANAGERIAL ECONOMICS: Scope of Managerial
UNIT –II DEMAND AND REVENUE ANALYSIS: Demand Concepts and Analysis - Demand Elasticity -Demand Estimation and Forecasting.
UNIT- III PRODUCTION AND COST ANALYSIS: Production Function - Cost Concepts and Analysis I - Cost Concepts and Analysis II -Estimation of
Production and Cost Functions.
UNIT - IV PRICING DECISIONS: Market Structure and Barriers to Entry -
Pricing Under Pure Competition and Pure Monopoly - Pricing Under Monopolistic and Oligopolistic Competition - Pricing Strategies.
UNIT- V COMPREHENSIVE CASES in various Business Domains.
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MBAD1.03 ACCOUNTING FOR MANAGERS
UNIT - 1 ACCOUNTING FRAMEWORK: Accounting and its Functions -
Accounting Concepts and Standards - Accounting Information and its Applications.
UNIT - 2 UNDERSTANDING FINANCIAL STATEMENTS: Construction and Analysis of Profit and Loss Account - Construction and Analysis of Balance Sheet - Construction and Analysis of Funds - Flow and Cash Flow Statement
UNIT - 3 COST MANAGEMENT: Understanding and Classifying Costs -
Absorption and Marginal Costing - Cost-Volume-Profit Analysis - Variance Analysis.
UNIT - 4 FINANCIAL AND INVESTMENT ANALYSIS: Financial Management: An Introduction - Ratio Analysis - Leverage Analysis - Budgeting and Budgetary
Control - Investment Appraisal Methods UNIT- 5 FINANCIAL DECISIONS: Management of Working Capital - Capital
Structure - Dividend Decisions ***
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MBAD 104 – BUSINESS COMMUNICATION
UNIT – I Foundations of Business Communication – Nature and Scope –
Communication Process – Communication media – Barriers to Communication
– Significance to managers
UNIT – II Oral Communication – Importance – Business Presentations and
Public Speaking – Effective Listening – Meetings and Conferences – Group
Discussions and Team Presentations. Types of interviews – preparing for
interviews
UNIT – III Written Communication – Importance – Reading and Writing Skills –
Business Letters – Business Reports and Proposals –Resume Building ; E-mail
– Circulars and Notices. Speed reading, and time management.
UNIT – IV Non-Verbal Communication – Significance – Types of Non-verbal
Communication – Interpersonal Communication: Transactional Analysis –
Johari Window – Group Communication
UNIT – V Corporate Communication – Principles of effective organizational
communication - Ethics in Business Communication – Technology based
Communication Tools – Cross Cultural Communication , Business Etiquette.
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MBAD 105- BUSINESS RESEARCH METHODS
UNIT –I Research – concept – Value of research – Bayesian analysis – Research
methodologies: explorative, descriptive and causal – Research process and Limitations – Problems definition – Setting research objectives – Hypothesis formulation – Data sources : Primary and secondary.
UNIT – II Instruments of research – Questionnaire – Interview – panel research – Scale construction – Attitude scales such as Liker scale –Multidimensional
UNIT – III Testing of Hypothesis – Type-I error-Type –II error–Parametric Analysis- Testing of means , proportion, and Variance – Correlation – Regression analysis- Non Parametric Analysis- Chi square test –Reliability Test-
Simple problems
UNIT – IV Multivariate analysis concepts and applications – Factor analysis – Multiple regression analysis–Cluster analysis
UNIT- V Report writing :- Significance-layout of Reports – Types of Reports - .mechanics of writing reports & presentation – Norms for using Index and bibliography.
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MBAD 201 – MANAGEMENT INFORMATION SYSTEMS
UNIT –I Information and systems concepts, Types of Information systems on
organizations, Decision making process, Individual vs. organization models,
Managing H/W, S/W and data resources, I.T. Infrastructure for the
organization, the digital firm.
UNIT –II MIS design: importance of MIS, Approaches for the MIS design:
Traditional and Modern approaches, MIS growth model.
UNIT – III Management support systems: Decision support systems, expert
systems, Concepts of Data mining, Data warehousing and OLAP.
UNIT – IV Functional Information systems: Marketing, Manufacturing,
Financial and Human resource Information systems.
UNIT – V Information systems security and control: vulnerability and abuse,
Fire walls and systems audit, Managing global Information systems.
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MBAD 202 - MARKETING MANAGEMENT
Unit - I Marketing – Definition – Marketing concepts – Marketing Management
and Environment – Challenges to Marketing: Consumerism – CRM –
globalization & E-marketing – Marketing research and information systems –
organizing for marketing
Unit - II Consumer Behavior – Factors influencing consumer behavior –
UNIT - IV Supply Chain In Domestic and Global Environment – Benefits- Value
Chain In Selling And Procurement – Supply Chain Forecasting – Purchase and
Supply Chain – Production and Supply Chain – Financial Issues.
UNIT - V Information systems – Customer Services – Coordination – Inter –
functional Coordination – Inter corporate coordination – Measuring
performance.
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MBAD 401: ENTREPRENEURSHIP DEVELOPMENT
UNIT–I Entrepreneur and entrepreneurship: Characteristics – Functions - Types, Ethics and Social Responsibilities of an Entrepreneur.
Entrepreneurship: Importance - Growth and Role of Entrepreneurship in Economic Development – EDPs in India.
UNIT–II Indian Models in entrepreneurship – Overview of entrepreneurship, India’s start up revolution – Trends, Imperatives, benefits; the players involved in the
ecosystem, Business Incubators – Rural entrepreneurship, social entrepreneurship, women entrepreneurs,
UNIT- III Women Entrepreneurship – Reasons for growth of women entrepreneurs –
Problems faced by women entrepreneurs – Government role in supporting women entrepreneurship - Future of women entrepreneurship in India - MSME: Definition of Micro, Small and Medium Enterprises - Characteristics - Role of Small Enterprise in
Economic
Unit - IV Starting a new enterprise- Business opportunity identification- Market survey and demand analysis – Feasibility analysis- Preparation of project report for submission to funding organizations- Choice of forms of organization (sole trader,
Unit - V Designing and Configuring Business Models: Introduction to Business Models – Designing/Understanding customer segmentation and value proposition-
choosing channels and customer relationships to serve the customer-
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MBA 402- BUSINESS POLICY AND STRATEGIC MANAGEMENT
UNIT –I Strategic Management – Concept – Levels – Importance –Challenges in
Globalization and other Trends- Strategy formulation- Mission-Goals-SWOT analysis-
UNIT –V Euro Currency Market – Growth of Euro currency Market – Euro issues –
ADR & GDR -External Commercial Borrowings International Bond Markets – Indian
Euro issues – RBI Guide lines.
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MBAD 405 F - FINANCIAL DERIVATIVES
UNIT – I Introduction to derivatives- Evolution of Derivatives- Factors Contributing to the Growth of Derivative Markets- Types of Derivatives-
Forwards Contract- Futures Contracts-
UNIT – II Introduction to option contracts - characteristics of options- mechanics of option trading- determinants of option value - option position and strategies.
UNIT – III Option pricing - principles of option pricing- Binominal model of option pricing- Black & schools model of option pricing
UNIT – IV Types of traders- Hedgers, speculators- Arbitragers - warrants and
convertibles -
UNIT- V Financial Swaps- Currency Swaps- Interest Rate Swaps-Equity Swaps-Price and Valuation-Swaptions
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MBAD 404 H – STRESS MANAGEMENT
UNIT – I Stress meaning, concept stress – Distress – Eustress – Sources of