Jan 13, 2015
Agenda
Who am I and What is Institute of Marketing?
What is Organisational Culture? What Leadership means to you?
Case-examples
• Communication & Impact
• Listen & Develop
• Say thank you
• Inspire
Task
Summary
7.3.2013 © Markkinointi-instituutti
Organisation Cultures and Leadership
7.3.2013
Who am I?
7.3.2013 © Markkinointi-instituutti
Employs overs
400 experts from the world of business as
trainers
2 Two centres:
Helsinki ja Oulu.
Operates nationwide.
Offers training abroad, eg. training in
Russia and in Russian
30 years
Approximately
4200 students a year
Trained 360 000 professionals in Finland
since its founding 80 years ago
The Institute of Marketing in figures
The Institute of Marketing as a company
Our mission and vision
Mission We help businesses succeed by turning their staff into even better professionals.
Vision Our customers recommend us as passionate facilitators of visible change.
The Institute of Marketing as a company
© Markkinointi-instituutti
What has an effect?
Effectiveness of training
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Areas of training
The Institute of Marketing’s services
Discuss few minutes what you think about organisational culture and what leadership means to you?
7.3.2013
What is Organisational Culture? What Leadership means to you?
Case Futurice
Freedom, responsibility & trust
Transparency
How people are leaded in Futurice?
95%!
Levels
Ask-the-CEO -event
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Communicate & Impact
What we can learn from Futurice?
Transparency
Trust
Use a different kind of communication
7.3.2013 © Markkinointi-instituutti
Communicate & Impact
Case Pipelife
Why listening is so important in Pipelife?
How developing shows in Pipelife?
Roadmap to the future
Develop the culture!
Managerial discussion
Four times a year
Employee view
Brainwork
Maximize the decision making power
Ideas
Leadership
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Listen & Develop
What we can learn from Pipelife?
Develop & implement ideas
You have two ears, but only one mouth
Break the habit!
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Listen & Develop
Case Novia
Key tool is organisation culture
Values
Novia-mindset
Different ways to thank
Positive feedback
Team spirit
Thank you -event
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Say thank you
Leadership
Respect
Awarding
What we can learn from Novia?
We can thank in different ways
Appreciate co-workers & their work
Respect
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Say thank you
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Inspiring story
Special glow, chemistry and meaning
Minimum performance versus maximum performance
Peoples potential
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Inspire
Leadership
See the potential
Trust your people
Communicate
What we have to remember when we are talking about inspire?
Revolutionize the habits
See the potential
Trust
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Inspire
Higher goal – Why do we
exist?
Audacious goal – Where are we going
to?
Core qualities –
What do we excel at?
Core values – What do we stand for?
&SAMHOUD
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Leadership
What is the role of Leadership in organisational culture?
Confirm the change
Be a support and safe
Makes a sure that everybody keeps on
Shows example
Communicate
AND REMEMBER: You can’t command the culture, but you can use the power in it. It’s all about the history, people and the future!
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Leadership
© Markkinointi-instituutti
Four or five persons in one group
Make a poster / magazine cover
What kind of culture you have in your company?
What makes it unique?
Why people want to work in your organisation?
What is the most important things in your organisation?
Your organisation is going to participate in GPTW-survey.
Use your imagination!
Here is a little help for your work…
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TASK
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WHAT YOU HAVE CREATED?
7.3.2013 © Markkinointi-instituutti
WORK IS NOT SO SERIOUS…
Culture eats strategy for lunch.
Culture eats strategy for breakfast.
Culture eats strategy always!
Don’t wait the change. Make the change!
Every day a little better.
7.3.2013
SUMMARY
Asta Rossi Kulttuuristrategia 2012.
http://bostinno.com/2012/08/04/what-i-learned-from-my-internship-at-a-y-combinator-startup/super-intern-2/
Http://ebisguru.com/mapper.htm
http://thedailywtf.com/Articles/22-The-Offshore-Coordinator.aspx
http://methodcards.wikispaces.com/
http://www.forbes.com/sites/erikaandersen/2012/08/17/3-things-you-can-do-to-change-peoples-behavior/
http://www.britishcouncil.org/learning-support-uk-providers-inspire.htm
http://www.uakron.edu/schlcomm/
http://socialmediainbusiness.com/10-social-media-tips-to-improve-internal-communication-within-your-company
http://unlenvironmentalcommunications.blogspot.fi/2012/11/are-you-thirsty-for-water.html
http://www.excelsiorp3.com/blog/bid/218848/How-To-Effective-Communication-in-the-Workplace
http://www.sarahbundy.com/why-impact-radius-is-impacting-tracking/
http://www.dianagabriel.com/blog/?tag=listen
http://nepalschoolsaid.blogspot.fi/2012/11/new-nsa-school-development-programme.html
http://www.derwen.ac.uk/home/cpd-development.html
http://galleriapapillon.blogspot.fi/2012/10/keep-calm-and-carry-on.html
http://raffesmind.deviantart.com/art/Keep-Calm-and-Be-a-Hero-316177090
http://www.beyondnuclear.org/home/2013/1/9/a-big-thank-you-to-all-our-supporters.html
http://www.tumblr.com/tagged/do%20epic%20shit?before=64
http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-change-the-culture-2/
http://markjuleen.com/tag/inspiration/
http://www.firepreventiongeek.blogspot.fi/
http://newspaper.li/cosmopolitan/
http://appleinsider.com/articles/10/04/01/apples_steve_jobs_graces_time_magazine_cover_for_ipad_launch
http://menonfilm.net/category/site-news/
http://www.bni.com/BNINews/tabid/64/Default.aspx/tabid/64/articleType/ArticleView/articleId/580/Default.aspx
http://www.britopian.com/2012/01/19/social-business-culture-eats-strategy-for-lunch/
http://alignment.wordpress.com/2010/05/23/culture-eats-strategy-for-breakfast/
http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-do-epic-shit-6/
http://loldamn.com/how-i-feel-coming-back-to-work-today-after-a-10-day-break.html
http://myothercareer.wordpress.com/2008/03/10/act-three-update/
http://www.lolhome.com/funny-picture-9979529188.html
http://www.dumpaday.com/random-pictures/funny-pictures/funny-i-hate-monday-pictures-22-pics/attachment/monday-polar-bear-funny-pictures/
http://www.commentsyard.com/yeah-its-a-monday/
http://www.zazzle.co.uk/maxine_monday_mouse_mat-144504400201385801
Sources