Oracle Business Intelligence

PRESENTATIONON

APPLICATIONS OF BI

SUBMITTED TO:--MRS. MADHU BAHL MAM

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WHAT IS BUSINESS INTELLIGENCE ?

Business Intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of business information and also sometimes to the information itself. The purpose of BI is to support better business decision-making.

Some applications of BI are:--

Online analytical processing, analytics, data mining, process mining, text mining, business performance management.

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BUSINESS INTELLIGENCE

IN ORACLE

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• Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence throughout an organization. These solutions enable organizations to gain more insight and greater value from a range of data sources and applications including Oracle E Business Suite, PeopleSoft, JD Edwards, Siebel, and third party systems such as SAP.

• Oracle BI Applications are built on the Oracle BI Suite Enterprise Edition, a comprehensive and market leading BI platform. This enables organizations to realize the value of a packaged BI application, such as rapid deployment, lower TCO, and built-in best practices, or to build custom BI applications—all on one common BI foundation.

ORACLE – B.I.

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APPLICATIONS OF

BUSINESS INTELLIGENCE

INORACLE

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• Oracle Business Intelligence Applications support over a dozen different functional areas with complete, pre-built, best-practice analytics, and a rich set of KPIs, metrics and analytic workflows.

• By accessing data from across the enterprise and delivering deep insight directly to business users, Oracle Business Intelligence Applications enable faster and more informed decisions that help the organization optimize resources, reduce costs, and improve the effectiveness of front-and -back-office activities ranging from sales to human resources (HR) to procurement.

APPLICATIONS

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• Oracle's ERP Analytics help front line managers improve cash flow, control expenses, manage headcount and employee performance, stream-line spend and supply chain operations, and track the financial performance of major projects.

• Oracle's CRM Analytics provides fact-based insight into the entire sales process and into product demand, customer price sensitivity, and overall pricing effectiveness.

• They enable firms to manage and track campaign performance, and to segment and retain the most valuable customers. Organizations can assess the effectiveness of loyalty promotions and partner relationships, track and analyze key service center metrics, and generate a complete picture of contact center performance.

CONT’D

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SOME ANALYTICS WHERE

B.I. HELPS

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FINANCIAL ANALYTICS THROUGH BI

Get Accurate, Timely, Transparent Reporting and Better Compliance:--

Understand and manage the key drivers of shareholder value and profitability. Oracle Financial Analytics helps front-line managers improve financial performance with complete, up-to-the-minute information on their departments' expenses and revenue contributions. Hundreds of key performance indicators and more than 200 reports enable financial managers to improve cash flow, lower costs, and increase profitability while maintaining more accurate, timely, and transparent financial reporting that helps ensure Sarbanes-Oxley compliance.

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BENEFITS OF FINANCIAL ANALYTICS

• Payables—Assess cash management and monitor operational effectiveness of the payables department to ensure lowest transaction costs.

• Receivables—Monitor DSOs and cash cycles to manage working capital, manage collections, and control receivables risk.

• General ledger—Manage financial performance across locations, customers, products, and territories, and receive real-time alerts on events that may impact financial condition.

• Profitability—Identify most profitable customers, products, and channels and understand profitability drivers across regions, divisions, and profit centers.

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HUMAN RESOURCE ANALYTICS THROUGH BI

Deeper and Integrated Talent Insight:--

Talent management is about providing workforce information to business leaders so they can attract, develop, and retain the best people. With more than 300 metrics and 600 dimensional attributes, Oracle Human Resources Analytics provides the workforce information your human resources (HR) professionals and front-line managers need to analyze workforce staffing and productivity, and to better design compensation that rewards performance. Oracle Human Resources Analytics integrates data from a wide array of functional areas in HR and Finance, presenting the best tools available to better source high quality applicants, and to reduce employee retention and absence costs.

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BENEFITS OF HR ANALYTICS

• Workforce Insight—Monitor workforce demographics in line with your recruitment and retention objectives. Analyze efficiency of the entire recruitment process lifecycle, understand and prevent the drivers of employee turnover.

• Targeted Workforce Development —Gain insight into the movement of top and bottom performers in the organization to engage and develop internal talent. Gain insight into learning demand by analyzing course enrollments by job, delivery methods, and organizations.

• Improved Compensation—Understand how compensation impacts performance, ensure compensation is equitable and consistent across roles, and align variable compensation with your organization's objectives and goals.

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• Leave and Absence—Get a comprehensive view into employees' current, planned, and historical absence events; monitor absence trends as a predictor for employee engagement.

• Better Understanding of HR Performance—Assess HR's overall performance and employee productivity using industry benchmarks such as revenue per employee, contribution per headcount, and return on human capital.

• US Statutory Compliance—Monitor US EEO, AAP, and Vets100 compliance reporting.

CONT’D

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SUPPLY CHAIN AND ORDER MANAGEMENT ANALYTICS

Fact-Based, Actionable Insights for Improving Your Supply Chain:--

Oracle Supply Chain and Order Management Analytics delivers deep customer insight into order and inventory data so you can make better decisions in each stage of the order lifecycle. Oracle Supply Chain and Order Management Analytics enables you to assess inventory levels, determine likely product fulfillment needs before the order has been booked, quickly identify potential order backlog issues, and stay on top of critical accounts receivable (A/R) and daily sales outstanding (DSO) issues. By leveraging actionable and fact-based insights, you can transform your current Supply Chain and Order Management processes to improve financial performance and customer satisfaction.

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BENEFITS OF SUPPLY CHAIN & ORDER ANALYTICS

• Better Business Performance—Improve revenue recognition with faster order to booking conversion and fewer bottlenecks in the order to cash cycle.

• Better Order Fulfillment—Improve inventory management for those products that consistently fall into backlog due to a lack of appropriate stock levels.

• Better Inventory Management—Gain visibility into inventory activities to minimize unnecessary expenditures and optimize inventory to conserve working capital.

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PRICE ANALYTICS

• Critical pricing decisions are made every day that affect the ultimate profitability of an enterprise. Often, analysts and managers are forced to determine prices and discounts with limited information, guessing at what price the customer will pay or using the most recent customer price as the basis for the next price.

• Oracle Price Analytics enables users to make insight-driven pricing decisions, to measure pricing effectiveness and to take improvement actions, informed by consistent data and the right business context. Users are armed with visibility into a single consolidated view of profitability and simple-but-sophisticated analytic tools and alerts.

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BENEFITS OF PRICE ANALYTICS

• Enable Accurate, Data-Driven Pricing—Make decisions based on valuable insight into product demand, customer price sensitivity, and overall pricing effectiveness.

• Better Understand Impact of Pricing Decisions—Analyze and understand impacts on product velocity, discounting on margins, effectiveness of pricing promotions, and product profitability across channels.

• Identify Pricing Improvement Opportunities—Understand price drivers by considering the bottom-line impact of all discounts, services, incentives, rebates, and marketing programs.

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• Monitor and Optimize Performance—Measure the effectiveness of given price profiles and price segments. Monitor corporate and regional prices and policies as they are executed in the field.

• Proactive and Predictive Intelligence—Determine hidden contributors to price variance, find natural clusters of willingness-to-buy and cost-to-serve behavior, and otherwise use data mining and statistics to improve your price insights

CONT’D

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SALES ANALYTICS

Dramatically Improve the Effectiveness of Your Sales People:--

Oracle Sales Analytics provides hundreds of key performance indicators and more than 130 reports in five customizable dashboards. These analytics solutions dramatically improve the effectiveness of your sales people by providing real-time, actionable insight into every sales opportunity at the point of customer contact.

With more accurate sales forecasts and enhanced identification of potential problems and opportunities, Oracle Sales Analytics helps close business faster and increase overall sales revenue.

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BENEFITS OF SALES ANALYTICS

• Analyze pipeline opportunities to determine actions required to meet sales targets.

• Determine which products and customer segments generate the most revenue.

• Understand which competitors are faced most often and how to win against them.

• Identify up-sell and cross-sell opportunities within existing accounts.

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MARKETING ANALYTICS

Get Maximum Results from Your Marketing Investment:--

Oracle Marketing Analytics allows your organization to obtain maximum results from your marketing investments by providing your entire marketing team with a complete, up-to-the-minute picture of customer preferences, buying behavior, and profitability. Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness.

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BENEFITS OF MARKETING ANALYTICS

• Marketing Planning—achieve better campaign response rates, profile customers for more effective event-based promotion, and allocate resources more effectively by identifying what drives campaign results

• Campaign Performance—track and measure campaign effectiveness in real time, understand factors that drive campaign results and lead conversion rates, and compare individual campaign results to target metrics

• Customer Insight—understand product affinity for targeted promotions, profile customers' buying behavior for more effective promotions, and gain better insight into segmentation characteristics

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PROJECT ANALYTICS

Maintain Visibility into Project Performance Throughout the Project Lifecycle:--

• Oracle Project Analytics offers organizations a comprehensive analytics solution that delivers insight into project-based data to seamlessly track the lifecycle of a project.

• Oracle Project Analytics provides robust analysis of important project-based data such as forecast, budgets, cost, revenue, billing, profitability and other aspects of project management.

• It provides consolidated, timely, and complete information to Project Managers, Project Executives, and Project Accountants.

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BENEFITS OF PROJECT ANALYTICS

• Control Project Costs—Enhance visibility into project costs and variances for improved cost management and project profitability.

• Improve Project Performance—Track and manage non credit card invoices paid on time and interest penalties payments. Minimize delinquent debt amounts to improve management accountability, and reduce Treasury borrowing.

• Maximize Cash Flow—Promote the use of electronic payment to vendors to reduce paperwork, and improve payment performance management.

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THANKING U

Submitted By:--Tarun Sharma

IT – 1MBA-III SEM