Chris Castiglione @castig OPTIMIZELY: A/B TESTING MADE EASY
Optimizely
May 06, 2015
Have you ever found yourself examining your website and wondering which design variation of your site is attracting the most sales? Or if your email signup button is in the correct place?
A/B testing is a simple way to test a new website design and allows you to test variations live on your site with your actual users. Optimizely is a tool for A/B testing that takes the guesswork out of website optimization.
In this livestream, you’ll set up the Optimizely editor, run experiments, and learn how to get started testing text, images, colors, and new arrangements of content.
Check out General Assembly to watch this video, and others like it: https://generalassemb.ly/
A/B testing is a simple way to test a new website design and allows you to test variations live on your site with your actual users. Optimizely is a tool for A/B testing that takes the guesswork out of website optimization.
In this livestream, you’ll set up the Optimizely editor, run experiments, and learn how to get started testing text, images, colors, and new arrangements of content.
Check out General Assembly to watch this video, and others like it: https://generalassemb.ly/
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Transcript
Chris Castiglione @castig
OPTIMIZELY: A/B TESTING MADE EASY
VOCABULARY OPTIMIZELY: A/B TESTING MADE EASY
OPTIMIZING LANDING PAGES FOR CONVERSION
VOCABULARY A/B Test
Call to Action (CTA)
Experiment
Control (or “The Original)
Multivariate Test
WHY A/B TESTING?OPTIMIZELY: A/B TESTING MADE EASY
A/B TEST
HYPOTHESIS #1: LONGER PAGE
HYPOTHESIS #1: LONGER PAGE
HYPOTHESIS #2: PERSON
HYPOTHESIS #3: LONG PAGE + PERSON
HYPOTHESIS #3: LONG PAGE + PERSON
HYPOTHESIS #4: CHANGING PEOPLE
HYPOTHESIS #4: CHANGING PEOPLE
OPTIMIZING LANDING PAGES FOR CONVERSION
CONCLUSIONPage length is an important variable
Big photos of smiling customers work
SETTING UP AN OPTIMIZELY EXPERIMENT
OPTIMIZELY: A/B TESTING MADE EASY
IMPLEMENTING THEPROJECT CODE
OPTIMIZELY: A/B TESTING MADE EASY
Q&A
Q: What should I test?
WHAT TO TEST Short page vs. Long Page
Headline Text
Buttons
Form fields
Q: Is it possible to target specific users?
TARGETINGLanguage
Browser
Visitor Type (new vs. returning)
IP
Referrer
Custom Events
Q: Can I specify the amount of traffic that comes to my experiment?
SPECIFY THE AMOUNT OF TRAFFIC OPTIONS -> Traffic Allocation
Q: What effect does the JavaScript project code have on page performance?
PAGE PERFORMANCE Around 35-40kb (very small!)
The code run from Optimizely’s CDN
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