Content Spending Analytics Meeting the Measurement Challenge Presented to: ICIC Skott Klebe Technical Product Manager Copyright Clearance Center
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Content Spending AnalyticsMeeting the Measurement Challenge
Presented to: ICIC
Skott KlebeTechnical Product ManagerCopyright Clearance Center
Overview
• Goals
• Measurement
• Allocation
2
Goals of Analysis
3
Goals of Content Spend Analysis
Usage
Impact
Flexibility
Convenience
Latency
Cost
Labor
Barriers
Ma
xim
ize
Min
imiz
e
4
What spending are we looking at?
• Scholarly Journals
• eBooks
• Databases
• General Web Publications
• Open Access
5
Content Spending
• Subscriptions– Upfront cost
– Unlimited use
• Document Delivery– Pay as you need
– Adds up!
6
$ £€ ¥
$ £€ ¥
Content Spending
• Subscriptions– Upfront cost
– Unlimited use
• Document Delivery– Pay as you need
– Adds up!
7
$ £€ ¥
$£€ ¥
The Measurement Challenge
8
The Measurement Challenge
9
The Measurement Challenge
10
Usage Geology
11
Usage:COUNTER data
Signals of Activity
Signals of Intent
Signals of Impact
COUNTER data
• Publisher metrics for subscription access
• Organization-wide
• No user, department, cost center data
• No way to record purpose of use
12
Activity signals
• Indications of more detailed usage
–Even imperfect
• Document purchase transactions
13
Mapping usage across the organization
R&D
Oncology
Lyon Madrid
Organics
Milano
14
• Assess needs of different departments
• Identify “niche resources”
– Only used by 1-2 departments
– Consider charge-back, different license models
Signals of Intent
• Why was the content requested or used?
• Content that’s valued, not just used
• Assessing value:
–User surveys
–Copyright permissions
• Regulatory filings
• Requests from physicians
15
Signals of Impact
• What content contributed most to desired outcomes?
• What are the most important strategic outcomes for your organization?
16
Measuring Impact
What matters to your organization?
Can we trace those outcomes to content?
Can we show how our content supports those outcomes?
Drug
ResearchPatients
Products
Papers
PatentsRegulatory
filings
Non-
patent
citations
Citations
Physician
document
reqs
Allocation
18
Using the Data
• Annual budget
• Change management
• General service improvement
Subscription list: economic
Clearly economical
Clearly not economical
Possibly not economical
Possibly economical
20
Subscription list: Managing Change
• Reactive
–Change in usage
–Change in subscriptions
• Proactive
–Announced strategic change
–Examine licenses
–Examine content fit
21
Other uses for the data
• Evidence-based negotiation process
–Compare and contrast content and rights from
• Other offerings/packages from same vendor
• Other vendors
• Open access
• Make content recommendations
• New content uses
Text Mining
• Challenging license environment
–Want to mine everything
–Can’t subscribe to everything
• Look for alternative licensing models
–Mining-only access
–Feed mining uses back into analysis
23
Automate the process
• Year-round cycle
–Usage collection
–Impact analysis
–Budget plan
• Change is constant, be ready to react.
Thank you!Skott Klebe, Technical Product ManagerProduct Management978 [email protected]
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