Dec 31, 2015
Opportunities
Imagine This...
Opportunities
Imagine This...
• Busy Professionals = No Time- 24 to 44 year olds in Vancouver
• Just plain difficult = Low Mobility– 65 +– No vehicle
Chris Kwan
Janelle Ng
Karmen Ko
Saba Malik
Mission Statement
To earn the loyalty of our customers through quality products and a
unique shopping experience with a customer focus
Our Business
Marketing
Competitors
Web InterfaceEasy to navigate
Access everywhere
Flexibility
Respond to market
JIT suppliers
Our location• Cost vs proximity• Industrial area of Vancouver• Quick delivery• Ensure freshness
of products
• 10,000 square footage
• Minimize cross contamination
Floor Plan
Initial Investment
Bank Loan $250,000Owner/Managers 100,000Venture Capitalists 50,000
$400,000
Forecasted Financials
(000’s) 2012 2013 2014 2015 2016
Target Market
1.00% 1.25% 1.50% 1.75% 2.00%
Net Income
($ 320) ($ 104) $ 64 $ 177 $ 312
RE, End ($ 320) ($ 424) ($ 361) ($ 184) $ 128
Rate of Return – Owner/Managers(000’s) 2012 2013 2014 2015 2016
Cash Flows ($ 233) ($ 17) $ 125 $ 238 $ 1,305
Investment ($ 100)
NPV (40%) $ 54
IRR 49%
Rate of Return – Venture Capitalists
(000’s) 2012 2013 2014 2015 2016Cash Flows $ 300
Investment ($ 50)
NPV (40%) $ 20
IRR 57%
Bank Loan $250,000Owner/Managers 100,000Venture Capitalists 50,000
$400,000
Questions?
Sensitivity AnalysisScenario Yearly Increase in
Revenues (%)NPV (000’s)
Base Case 0.25% $ 54
Best Case 0.50% $ 4,417
Worst Case 0.125% ($ 1,913)
Break Even Point 0.23% $ 0
Organizational Structure
VP Marketing / VP Operations / VP Purchasing / VP Finance
Packer 1 Packer 2 Packer 3 Additional Packer 4 Driver 1 Driver 2 Driver 3 Driver 4
Our location