Opening Presentation for the Israel Marketing & Advertising Conference

MATIFebruary 2014

Confidential | 2

Carmel Ventures• Early stage

• 4 Funds

• Working WITH companies with a real support system

• Strong focus on Advertising & digital media

Confidential | 3

• Big Data

• Multi Screen / Multi Platform

• Native

• Content

• Programmatic…

Source: IVC

What’s Happening in Digital Advertising?

Confidential | 4

The death of the golf course…

Confidential | 5

Confidential | 6

Confidential | 7 The Excellence of Israel…

•Algorithms and Big Data•Content Marketing• Performance Advertising• Smart Video

Confidential | 8

• Truly Personalized: Retargeting 2.0

• Mobile is Everywhere (already here)

• Scalable Content

• Complete convergence across media

What’s coming…