The Evolution of Mobile Advertising - AppsFlyer Presentation at Israel Monetization Summit

MOBILE EVOLUTION

< 2011 2012-3 2014 2015

< 2011

Imagine Investing Like This

AppsFlyer Takes The Guesswork Out

2011

UsersPublishers

Apps Specific Publishers/platforms

Social discover

y

Review sites: Blogsvideo

Apps PR

Catalogs

Verticals

Incentivized

downloads

Ad networ

ks

Deal tracker

s

Apps Searc

h

Cross promoti

onSearc

h

Social

content

BlogsMobile

Verticals

Self service

marketing

EmailTwitte

r Blog

Facebook

Ad network

s

Forums

Developers

Partners

Carriers

2012-2013

Advertisers

Ad Networks UsersAdvertisers

2012-2013

Attribution Authority

CPI/A

PPE Enablement

2012: 6 to 60 networks

2013: grow to 260 networks

2014

Advertisers

Ad Networks Users

Agencies

Agencies

Reengagement

CPA Enablement

Attribution Authority

700 Ad-networks

Advertisers

2014

FROM WASTING TO INVESTING

< 2011• Blind CPM/C• $$$ decrease

value

2012-3• Attribution

authority• CPM/C/I/A• ROI/LTV• $$$ increase value

2014• PPE• Re-engagement

2015• PPE• Re-engagement

WHAT’S DELAYING PPE

& REENGAGEMENT?

MAJOR LINKING ISSUES

INTRODUCING ONELINK

ONE SMART LINK TO RULE THEM ALL

AppsFlyer’sServers

App Store/ Play

UserDevice

Ad click

Store Redirected

AppInstall

Events

API’s & Postbacks

App Install &First Open

Get Attribution Data

Advertiser is able to query attribution data in real time, and directly serve relevant content, upon the first app open.

Media SourcesMedia Sources

Hotels New York

Get Attribution Data Flow:Providing the users you acquire with relevant content and maximizing your ROI

App Not Installed

App Already InstalledAd Click

San Francisco Hotels

Get $50 Off

Book Now

You Have $50 Credit

Redirect To Appropriate StoreOnly if app not installed

One Smart Link URLAny Platform: Web, iOS, Android etc.Any App Store: Apple, Google etc.Any Scenario: App already installed

or notSame Experience

Specific Landing Page Deeplinking (App Open) Deferred Deeplinking (Install) Same Experience

Deeplink

Deferred Deeplinking

One Smart Link to Rule Them ALL

EXCLUSIVE TIPS

EXCLUSIVE TIP .

Target New Devices

EXCLUSIVE TIP .

Hit The Top 25 Networks

12345678

910111213141516

171819202122232425

EXCLUSIVE TIP .

Buying Users Is Ok

Feb-12 Aug-12 Feb-13 Aug-13 Feb-14 Aug-14-5%0%5%

10%15%20%25%30%

Paid/Organic Installs

EXCLUSIVE TIP .

Define Your Objectives, Measure and Optimize

QUESTIONS?