Marketing Trends in the U.S. (Relative to Data) Katharine Panessidi Content Director, iMedia U.S.
May 08, 2015
Marketing Trends in the U.S.(Relative to Data)
Katharine PanessidiContent Director, iMedia U.S.
iMedia Brand Summit:Marketing to the New Consumer
iMedia Content Summit:TV, Video & Social
iMedia Agency Summit:The Future of Data-Driven Creativity
iMedia Commerce Summit:The Future of Shopping
iMedia Breakthrough Summit:The Next Wave of Digital Marketing
Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp
Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp
Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp
Harness The Data
Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp
Hottest Trends in U.S.(Relative to Data)
• Mobile & Omni-channel• Breaking down the silos• Personalization & targeting• Privacy concerns• DMPs• Automation• New data streams: location & sensors• Data & creativity• The signals in the noise
Key Takeaway
Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp