OpenField Consolidates Stadium Data, Provides CRM and Analysis Functions for an Intelligent, End-to- End Solution COMPANY PROFILE : OPENFIELD Founded by AP2S in 2012 for new stadiums in France and Europe, OpenField is an intelligent end-to-end stadium solution that helps to move into a new technological and analysis context in order to optimize overall management. WHAT WE OFFER LEARN MORE To get up-to-date information that can help you make decisions in data management and customer relationship management solutions for stadiums, please visit www.openfieldsolution.com . OpenField is a data management, customer relationship management, and geo business intelligence (GeoBI) solution. With data connectors, OpenField links to business tools such as ticketing, catering, access control, and e-commerce websites. It also connects with building management systems to manage data in three dimensions: • Data factory: business connectors (variable frequency of data exchange and unique data repositories), data management (Biztalk, Appfabric, BAM), and data warehouse. • Business management: customer relationship management, marketing, commercial, and sales tools with Dynamics AX 2012. • Business desk: Real-time geo BI reporting and supervision (SQL Server, streamInsight, Power BI), contextual and dynamic services. The right message through the right channel to the right person at the right time and the right place (based on customer, products, consumption, behavior, spaces, and geographic data). In the management of stadiums, arenas, and clubs, business and infrastructure applications frequently operate in silos, making it difficult to have a wide and clear vision of diffuse data (costs and revenues). OpenField enables the collection of declarative consumption and behavior data from all connected applications in order to offer useful management and analysis functions for marketing, commerce, building, and business intelligence. Today, CRM is a trade! OpenField helps communicate intelligently with clients. Customer relationship management (CRM) functionality manages information and converts analysis into anticipation as quickly as possible. OpenField is deployed in the cloud on Windows Azure, which gives it flexibility and cost optimization: When a stadium hosts thousands of fans during a few hours, the platform is reliable and can add computing power; on off days, it is able to reduce infrastructure in order to optimize resources and costs. © 2014 OpenField