© 2012 Openbravo Inc. All rights reserved. Openbravo for Retail
Sep 21, 2014
© 2012 Openbravo Inc. All rights reserved.
Openbravo for Retail
Page 2
Openbravo Overview
The Benefits of an Integrated Retail Solution
Capabilities
Agenda
Page 3
Vendor, Warehouse and Distribution Management
Page 4
Country, Region, Store, Product, and Employee Management
Page 5
Integrated Multi-Channel
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The leading web-based,open source retail solution for
mid-market retailers
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>3,000,000ERP + POS Downloads to date
Proof of ERP Success
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Adoption Momentum
6,000+ Organizations Rely on Openbravo
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Global Reach and Success
143%
107
37
Partners
Countries with Customers
YoY Openbravo growth
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Global Excellence in Retail
EMEA N. America L America APAC
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Awards
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Openbravo Overview
The Benefits of an Integrated Retail Solution
Capabilities
Agenda
Page 13
No ‘One Size Fits All’ in Retail
How do you measure success?
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Merchandising OperationsSupply ChainManagement
Comprehensive Visibility
Strategy
Finance
HR
Real Estate
Marketing
Franchising
Planning
Forecasting
Price List
Discounting
Inventory Mix
Assortment Planning
Allocation
Inventory Mgmt
Warehouse Mgmt
Transportation
Supplier Relationships
Forecasting
Replenishment POS
Employee Hours
eCommerce
Catalog
StoreManagement
Loss Prevention
Inventory Mgmt
Retail Processes
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Merchandising OperationsSupply ChainManagement
Comprehensive Visibility
Strategy
Finance
HR
Real Estate
Marketing
Franchising
Planning
Forecasting
Price List
Discounting
Inventory Mix
Assortment Planning
Allocation
Inventory Mgmt
Warehouse Mgmt
Transportation
Supplier Relationships
Forecasting
Replenishment POS
Employee Hours
eCommerce
Catalog
StoreManagement
Loss Prevention
Inventory Mgmt
Store Performance
Supply Chain Performance
Retail Business Performance
Efficient Processes Cross Silos
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Openbravo Meets Store-Level Challenges
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Openbravo Meets Supply Chain Challenges
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Openbravo Meets Enterprise-Level Retail Challenges
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React to customer trends
Retail Solution Value Evolves for Retailers
Stage of Solution Sophistication
Valu
e
Eliminate waste, loss, and manual work
What you need before you need it
Demand-Driven
Infrastructure, policies, and processes
Consumer-Driven
Optimize
Standardize
Capitalize on customer behavior
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Openbravo Retail Case Study
Openbravo manages retail operations including:
•Order & delivery management (in-store and online)•Delivery schedule and route management•Customer and loyalty management•Store stock management
Openbravo connects to the central ERP to:
•Reduced average check-out time from 2:30 to :30•Improved customer satisfaction•Lowered staffing costs during peak hours•Exchange information synchronous or asynchronously•Allows stores to be fully operational any time of day
Revenue: 1.6 Billion € (2008)
Stores: 200+
Registers: 1,000+
Retails: Furniture & Appliances
Country: France
“A key factor in reinforcing our brand quality was to offer a best-in-class shopping experience, and Openbravo was the
foundation for this successful initiative.”
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Openbravo Overview
Integrated Retail Solution
Capabilities
Agenda
Page 22
Retail POS Capabilities
• Comprehensive Functionality – Supports all customer transactions: Sales, payments, cash management, returns, refunds, and more
• Ease of Use – Mobile-capable touch screen UI boosts employee productivity and customer satisfaction
• Broad Device Support – Peripherals such as barcode readers, ticket printers, cash drawers, displays, card readers, scales, etc.
• Deployment Flexibility– Available as a Java-based application on-premise that synchronizes with a central servers, or as a HTML5-based web application with real-time access to the back-office.
• Web-based – In Q2 2012, Openbravo will support a 100% web based POS deployment that enables retailers to use popular tablets and phones to process transactions.
• Online or Offline – Store performance and autonomy is guaranteed with the ability to operate the POS without back office connectivity.
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Retail Store Capabilities
• Sales and inventory management – Pricing, discounts, promotions, replenishment, quotations reports of orders, shipments, invoices and more
• POS Management – Single web-based point of control for instant maintenance / upgrade of POS UI
• Intuitive Usability – Multi-tab views, spreadsheet interface, column filtering, notes, etc. combine power and ease of use
• Reporting – Quick reporting and graphs that output to HTML, PDF, Excel, XML and CSV
• Adaptable– Modular architecture enables easy adaptation and functional extension
• Interoperable – Open architecture with REST web services allows easy integration with the existing IT infrastructure.
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Retail Enterprise Capabilities
• Multi-channel Retail – Centralized, single database retail solution with fully integrated POS and mobile support and e-commerce integration enables an integrated shopping experience across all channels.
• Business Optimization – Warehouse management, integrated financial and managerial accounting, supply chain management, HR management, and more
• Master Data Repository – Hierarchical organization-level data model enables easy, granular control over products, price lists, inventory, customers, suppliers, users, etc.
• Modular – Add pre-built capabilities to core web-based ERP to extend functionality quickly and cost-effectively for functionality, tools, localizations and integrations such as Magento, SugarCRM, etc…
• Interoperable – Out of the box eCommerce integration, with standard REST web services to enable easy application integration
• Deployment Flexibility – On-premise, hosted or cloud
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Conclusions
An integrated customer experience across all your channels
Total visibility and improved efficienciesA complete solution for all of your IT needsAgile and flexibleOpen sourceAffordable
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Appendix A: Deployment Options
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Single Store Deployment Option – POS Only
POS Terminal 1Master
Mobile POS POS Terminal 2 POS Terminal N
…
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Single Store Deployment Option – Full Retail Capabilities (Java POS)
POS Terminal 1Master Mobile POS POS Terminal 2 POS Terminal N
…
Openbravo 3Store Server POS Synchronization
Module
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Single Store Deployment Option – Full Retail Capabilities (Web POS)
POS Terminal 1Master
Mobile POS POS Terminal 2 POS Terminal N
…
Openbravo 3Store Server
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Multi Store Deployment Option – Full Enterprise Capabilities (Java POS)Openbravo 3
Retail Chain Server
POS Synchronization Module
…
Store 1
…
Store 2
…
Store N
Magento(Ecommerce & web store)
MagentoConnector
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Multi Store Deployment Option – Full Enterprise Capabilities (Web POS)Openbravo 3
Retail Chain Server
…
Store 1
…
Store 2
…
Store N
Magento(Ecommerce & web store)
MagentoConnector
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Appendix B: What can Openbravo do for you?
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What can Openbravo do for you?
Examples of business problems addressed with Openbravo for Retail Providing a low cost POS solution for a new or rapidly expanding retail chain Renewing an aging portfolio of store management software applications Changing the image of my brand by providing an outstanding in store shopping
experience Providing a unified shopping experience to my customers across all channels Empowering store staff to assist shoppers with product selection and check out with
mobile devices Deploying a simple retail CRM solution to stay in touch with my customers Supporting the international expansion of my brand Managing logistics between regional distribution centers and stores Managing the extended supply chain and measuring supplier performance Enabling collaboration with franchisee Providing a complete IT solution to franchisee to mange their business Managing the finance and accounting operation for my store or my retail chain Deploying a complete and flexible solution that support all the processes of my retail
enterprise.
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Appendix D: PCI Compliance
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PCI Compliance
What is PCI? PCI DSS is a comprehensive set of security requirements agreed upon by the PCI Council to protect consumer payment account data
What is PA-DSS? PA-DSS is a standard to help software vendors develop secure payment applications that do not store prohibited data, such as full magnetic stripe, CVV2 or PIN data, and ensure their payment applications support compliance with PCI DSS
PCI DSS and PA-DSS principles include:
• Build and maintain network security• Protect cardholder information• Run vulnerability assessments• Maintain access control protocols• Enforcement of data security policies
How does Openbravo help with PCI?
• Openbravo has taken broad measures to ensure both the retailer and consumer payment data is protected in accordance with PA-DSS standards
• Openbravo software is routinely monitored and validated by Payment Application-Qualified Security Assessors (PA-QSAs)
• Openbravo customers benefit by knowing Openbravo and connected applications (such as Magento) protect the transmission and storage of their credit card information
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Appendix C: Pricing
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Pricing Zones
Zone 1
Zone 2
Zone 3
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Zone 1 POS System PricingStandard Enterprise Unlimited
POS price €1,500/Store €1,500/Store €75,000
Included # of Terminals 3 10 Unlimited
Additional POS Terminals €50 €75 Unlimited
ERP Pricing – Zone 1
Standard Enterprise UnlimitedERP 1st year price €500/Concurrent user €750/Concurrent user €75,00
Minimum # concurrent users 3 10 Unlimited
Web services €500 per 500 per day* Unlimited Unlimited
Confidential – Do not distribute
Renewal discount 15% 15% 15%Support Regular Premium Premium
Payment terms Pre-paid 30 days 30 days
*first 500 calls per day free
Zone 1 ERP Solution Pricing
Renewal, Support and Terms
Page 41
Zone 2 POS System PricingStandard Enterprise Unlimited
POS price $1,500/Store $1,500/Store $75,000
Included # of Terminals 3 10 Unlimited
Additional POS Terminals $50 $75 Unlimited
ERP Pricing – Zone 2
Standard Enterprise UnlimitedERP 1st year price $500/Concurrent user $750/Concurrent user $75,00
Minimum # concurrent users 3 10 Unlimited
Web services $500 per 500 per day* Unlimited Unlimited
Confidential – Do not distribute
Renewal discount 15% 15% 15%Support Regular Premium Premium
Payment terms Pre-paid 30 days 30 days
*first 500 calls per day free
Zone 2 ERP Solution Pricing
Renewal, Support and Terms
Page 42
Zone 3 POS System PricingStandard Enterprise Unlimited
POS price $1,950/Store $1,950/Store $97,500
Included # of Terminals 3 10 Unlimited
Additional POS Terminals $65 $95 Unlimited
ERP Pricing – Zone 3
Standard Enterprise UnlimitedERP 1st year price $650/Concurrent user $975/Concurrent user $97,500
Minimum # concurrent users 3 10 Unlimited
Web services $650 per 500 per day* Unlimited Unlimited
Confidential – Do not distribute
Renewal discount 15% 15% 15%Support Regular Premium Premium
Payment terms Pre-paid 30 days 30 days
*first 500 calls per day free
Zone 3 ERP Solution Pricing
Renewal, Support and Terms