Future-proof your Business Model Daniel Halbe Open-Xchange GmbH OX App Suite
Jul 01, 2015
Future-proof your
Business Model
Daniel Halbe Open-Xchange GmbH
OX App Suite
| Open-Xchange 2
• Open-Xchange AG founded in Nuremberg, Germany
• Open-Xchange Inc., founded in NY • Commercial launch of OX Server 5
2005
Hosting Edition launch: 1&1 Internet
The Business of Open-Xchange Winds of change
OX Server 6 launch
OX Text Launch
OX App Suite launch
© 2014. Confidential and proprietary.
2012 2007 2009 2013
15M 42M 8M 24M 60M 2014
80M
OTT Customer (dis-) Engagement Channel Partner as MS Sales Channel
3
A & TelecomFone
Freemium (apps)
$$ Premium (services, hardware)
© 2014. Confidential and proprietary. | Open-Xchange
A & TelecomFon
OTT Customer (dis-) Engagement Channel Partner as Google Marketing Channel
4
Freemium (apps)
$$ Premium (services) B 2 C
B 2 B €
© 2014. Confidential and proprietary. | Open-Xchange
Retention, Revenue, Recirculation The Solution: OX App Suite
5
Freemium (Apps) $$ Premium (services)
ARPU
RECIRC.
© 2014. Confidential and proprietary. | Open-Xchange
User content, eyes: on your brand Recirculation
6
RECIRC.
Branded customer engagement portal: increase willingness-to-buy by the HOUR
users start and stay here…
give them a reason to stay: integrate users' digital lives
create PULL: own a Trojan Horse strategy
Buy more Storage bundle and cross-sell what users want most
© 2014. Confidential and proprietary. | Open-Xchange
7
Freemium • Email • Calendars • Contacts • Tasks • Doc-viewer • Social integration • Cloud storage • Basic privacy
Premium • XMPP • VoIP • WebRTC • Online Office • Storage Upsell • Advanced security • Archiving, SPAM
filtering • Advanced sharing • CRM Integration • ERP Integration • …
Fight to Stay Open
© 2014. Confidential and proprietary.
An Open and Trusted Ecosystem means: Choice Basic – Advanced – Pro
Increasing ARPU
| Open-Xchange
© 2014. Confidential and proprietary. | OX App Suite 8
OX Documents Declare your independence
OX Documents – the new way to the office. • OX Text (view/edit .docx)
• OX Spreadsheet (view/edit .xlsx)
• OX Presentation (view/edit .pptx )
Ø OX PDF Viewer (view .pdf files) Ø Fully compatible with all existing
Office documents, no conversion, no loss of formatting and data
© 2014. Confidential and proprietary. | OX App Suite 9
OX Drive Secure and integrate user data
OX Drive – integrated Cloud-based storage solution.
Ø Available clients: • OX Drive for Windows • OX Drive for Mac OS • OX Drive for Android • OX Drive for iOS
Ø File type actions • Photo Slide Show • Music Player • Video player • Preview, Text editing • Tile and icon generation
Ø Version control and user tracking
Exclusive preview at our booth
OX App Suite™ Built for speed. Made to work.