OUT OF HOME (OOH) Monthly Report August’14
OOH Advertising Industry Snapshot August 2014
Nov 13, 2014
A JOINT RESEARCH STUDY OF PAS AND MEDIATRACK PAKISTAN.
A snapshot of the Out Of Home (OOH) Industry – August, 2014. Find out who’s leading the industry with Outdoor campaigns? Who’s getting the best return from OOH?
OOH INDUSTRY REPORT gives the overall picture of advertising on Outdoor campaigns during the month of August, 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of spend. The report also focuses on share of outdoor mediums.
A snapshot of the Out Of Home (OOH) Industry – August, 2014. Find out who’s leading the industry with Outdoor campaigns? Who’s getting the best return from OOH?
OOH INDUSTRY REPORT gives the overall picture of advertising on Outdoor campaigns during the month of August, 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of spend. The report also focuses on share of outdoor mediums.
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OUT OF HOME (OOH)Monthly Report August’14
Analysis: Media Track Pakistan
• The analysis are based on Spend (calculated on Tariff)
• The analysis are based on 2,300 and 550 bill boards from Karachi and Lahore respectively.
• This study covers Ground based structure, Roof top, Wall hanging, Over head bridge, Pedestrian bridge etc, minimum of 10X20 sqf size board.
About Media Track
Mediatrack is a Pakistan-based 24/7 Media Monitoring and Research Company, with nearly twelve years of experience in media research filed.
The company providing solution in the field of media monitoring, media audit and competitive benchmarking. Mediatrack monitoring team keep an expert eye round the clock to save cost of our valued partners in faulty, deviated and drop spots.We are passionate about everything we do, whether it's TV media monitoring, Radio monitoring, Print monitoring, Cable monitoring, News monitoring or Web monitoring for Advertisers, Advertising Agencies, Media and PR Companies.
About the Report
SNAPSHOT
• Fabric & Lawn Category remain highest spending category of the month followed by Educational Institutes. • Unilever Pakistan remain the top spender of the month followed by Gul Ahmed.
• Share-e-Faisal is the most cluttered Road by number of hoardings and by spend. The reason my be long road length and high rates.
Top 20 Categories OOH
August 2014
Top 20 Advertisers August 2014
Top 20 Brands August 2014
Most Clutter Roads - KarachiAugust 2014
Most Clutter Roads – LahoreAugust 2014
Bill board AnalysisStructure Wise
August 2014
Bill board AnalysisSize Wise
August 2014
Top Advertisers From
Karachi Lahore
CATEGORY ANALYSISAugust 2014
Telecommunication Services August 2014
Share of Spend
Telecommunication Hardware ManufacturersAugust 2014
Share of Spend
THANK YOU
For query on DATA, please contact:Mediatrack Pakistan
House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302
Fax: +9221 34576659e-Contact:
[email protected] [email protected]
For other queries, please contact PAS at:[email protected]
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