09JAN15 SHOPPING MALLS
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09JAN15
SHOPPING MALLS
COMPANY
Indoormidia is a digital out ofhome company. We broadcast information and advertising in an integrated media network.
Our network:27 brazilian airports09 shopping malls
11 years in business
RELEVANCE
10 million passengers/month
115 million passengers/year
369 media monitors
Airport
9 million consumers/month
113 million consumers/year
212 media monitors
Shopping Malls
IGUATEMI SHOPPING MALL
Monitors and videowall integrated in the shopping mall’s architecture
Broadcast information and advertising
Media located in waiting areas, such as the elevator halls, and high consumers flow
IGUATEMI SHOPPING MALL
IGUATEMI SHOPPING MALL
INDOORMIDIA NETWORKIguatemi São PauloIguatemi JKIguatemi Market PlaceIguatemi AlphavilleIguatemi Sorocaba (Esplanada)Iguatemi CampinasGalleria Shopping Iguatemi RibeirãoIguatemi Brasília
The Iguatemi shopping malls that belong to the Indoormidia network of digital out of home:
CONSUMER BEHAVIORS
Opinion leaders
Brand lovers
67% belong to the upper class
44% goes at least once a week to the shopping mall
RATE CARDShopping Malls Visitors/year # of Monitors Rate Card
Iguatemi São Paulo 18,000,000 30 $33,500.00
Iguatemi JK 15,000,000 23 (9 video walls in the mall + parking lot) $27,700.00
Market Place 10,000,000 9 $8,500.00
Iguatemi Campinas 22,000,000 17 $8,500.00
Galleria Shopping (Campinas) 5,600,000 3 $4,600.00
Iguatemi Alphaville 10,700,000 51 $8,500.00
Iguatemi Brasília 7,200,000 42 $8,500.00
Ribeirão Preto 9,600,000 27 (10 video walls) $8,900.00
Iguatemi Esplanada (Sorocaba) 14,700,000 10 $7,700.00
VIDEO FORMATSLength: 15” or 30” with no audio
Size: 1280 x 720 (16x9), vertical e horizontal
Format: WMV, AVI, .MOV
200 times per day / per monitor. Loops every 6 minutes
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