Online Social Media Oct12

Online Social Media

It’s not rocket science

(and it doesn’t replace anything)

An introduction to the how and why you should use

Twitter, LinkedIn & Facebook

Who is this Ian Hudson?• Up to 1975 -BSc Maths & MSc O.R.

• 1975-1999 -IT Sales & consultancy• 1999-2011 -Electronic archival company• Since 2011 -Harlow Chamber of Commerce

-Harlow Business Expo -Social Media workshops

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What is Social Media?

• Wikipedia defines it as…..

• “interactive web platforms via which individuals and communities share, co-create, discuss, and modify user-generated content”

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Key Social Networking Sites

• LinkedIn (2003) 175m users (10m in UK)

• Facebook (2004) 1 billion (29m) nearly 4m UK users are over 40 years old

• Twitter (2006) 250m (12m)

• Youtube because Google loves it

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Is it just hype?

20051. Yahoo.com2. Msn.com3. Google.com4. Ebay.com5. Amazon.com6. Microsoft.com7. Myspace.com

2012 (Q2)

1. Google

2. Facebook3. Youtube 4. Yahoo

5. Baidu

6. Wikipedia

7. Blogger

8. Live

9. Twitter

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An acronym for all platforms……

• Connect

• Interest

• Respond

• Consistency

• Listen

• Engage

• Strategise

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Facebook tactics

• Build a professional Home Page

• Attract fans

• Engage with others

• Add photographs and video

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Twitter tactics

• Follow around 150

• Attract as many followers as possible

• Tweet regularly but not too often

• 70% social/advice, 30% business

• Link to other sites (and your blog!)

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LinkedIn tactics

• Join lots of relevant groups

• Invite your group members to connect

• Post regular announcements

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LinkedIn – the important stuff

• Settings

• Inbox

• Profile (& photograph)

• Groups

• Interaction

Thanks for listening

Any questions?

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