Online Marketing with No Heavy Lifting

ONLINE MARKETINGSELL YOUR SERVICES 24/7

WITH NO HEAVY LIFTING

Presentation for the PRIVATE INVESTIGATORS ASSOCIATION OF VIRGINIAApril 19th, 2012

Sherri Arnaiz www.sherriarnaiz.com

• In 2012, the audience of internet users in the U.S. will expand by 3.1% to 239 million, representing 75.6% of the total population.

In other words…

More than 3/4 of the total population will be online in 2012

• Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011

• Facebook will reach 143.4 million US users in 2012, up 8.2% from 132.5 million in 2011

• About 2/3 of web users will use social networks in 2012 [160 million]

• More than 90% of social network users will be on Facebook in 2012

From: http://mediacrushllc.com/2012/internet-statistics-2012/

A FEW STATS

• Search online• Referrals-friends or

professionals• Visit the PIAVA site

or other trade site• See an ad

SO HOW AM I GOING TO FIND YOU?

• Use consistent keywords to describe your services

• Have lots of listings so I keep seeing your name

• Have a professional and credible profile• Make contact information easy to find

MAKE IT EASY FOR ME!

• www.getlisted.org• Backlink building is

one of your best time investments

• Keep a file with all your log in info and notes

GET LISTED *ANYWHERE* THAT MAKES SENSE

• Place Page• Offers• Photos• Keywords• Adwords• http://www.google.com/places/

GOOGLE OPTIONS

• www.manta.com• www.insidenova.com• www.ubl.org• www.superpages.com• www.insiderpages.com• www.local.com• www.smartguy.com

Look for industry specific sites to add your listing. No need to pay for a listing, most have free options.

ADDITIONAL SITES FOR LISTINGS

• Facebook• Linked In• Twitter• Blog (guest blogger)• Podcasts• Google +• Email Lists

If you aren’t using Social Media, observe what other PIAVA members are doing and how they are doing it to see if you think it would be valuable for you.

SOCIAL MEDIA

• www.google.com/analytics

• www.statcounter.com• Your web host may have

statistics

Monitoring your web traffic will help you evaluate your listings – add or discontinue a paid listing

MEASURE EFFECTIVENESS!!

• By spending a few minutes every day or even an hour a week you will make significant progress

• Enlist the aid of a teenager!

• Gather possible sites then evaluate

• Spy on your competitors– Link:

www.domainname.com

– Try this at www.altavista.com

COMMIT TO SURFING!