Online Access National Casualty Analysis Customer Insight Seeing the bigger picture Richard Owen.

Online Access

National Casualty Analysis

Customer Insight

Seeing the bigger picture

Richard Owen

Thames Valley Strategic Review 2010

• April 2010 – Started analysing road risk relative to population– Compared Thames Valley authorities with neighbours– Investigated different road user types and demographics– Accounted for under-reporting of postcodes in different force

areas

• July 2010 – Published the ‘Thames Valley Road Safety Strategic Review’

http://bit.ly/hgsNdZ

Online Access

National Casualty Analysis

Customer Insight

Child Casualties 2010How resident risk varies across the country

Child Casualties 2010

• August 2010 – Detailed analysis of child casualty risk by local authority in

Great Britain– Same methodology as the Partnership Priorities Report– Produced a ‘league table’ showing child resident risk– Radical new methodologies applied for the first time at a

national level

http://bit.ly/dB5N8o

Child Casualties 2010

• Resident Risk• Map of GB local authorities• Highlights local and regional

variances• Preston 2x higher than the

national average• Kensington & Chelsea 3 x

lower then the national average

Child Casualties 2010

Areas where resident children experience the highest road casualty risk

One child in every

1 Preston City 206

2 Liverpool City 234

3 Barrow Borough 238

4 Blackpool 251

5 Wyre Borough 254

6 Manchester City 259

7 Blackburn with Darwen Borough

260

8 North East Lincolnshire 262

9 Knowsley Metropolitan Borough

265

10 Pendle Borough 271

Child Casualties 2010

• Mosaic Profile

Child Casualties 2010

• Group G - Low income families living in estate based social housing

• Not inner-cities• Outer suburbs, public

housing• Provincial towns and

cities• High levels of deprivation• Low car ownership

Child Casualties 2010

• Day of Week• Month• Age• Gender

Child Casualties 2010

• Casualty class

Child Casualties 2010

Coverage•2 TV interviews•5 National radio•22 Local BBC radio•3 Regional commercial Radio•2 National newspapers•19 Local newspapers•Plus online blogs, twitter etc..

Online Access

National Casualty Analysis

Customer Insight

Daylight Saving Time& Single-Double Summer Time

Daylight Saving Time

• How does daylight saving time affect the safety of Britain's roads?

• Topical debate• Previous analysis a decade old• Report publish with the support of PACTS

http://bit.ly/emEbhe

Daylight Saving Time

• Trends at the March DST change (clocks 'go forward' to BST)Average annual increase of 70 crashes, corresponding to an increase of 1.1% in the crash rate.

• Trends at the October DST change (clocks 'go back' to GMT)Average annual increase of 285 crashes, corresponding to an increase of 3.9% in the crash rate

Daylight Saving Time

Description of approximate area coveredNet annual crash trend after March

change

Net annual crash trend after October

change

Net annual crash trend after both changes

% crash variation after both changes

Caithness & Northern Isles -3 +1 -2 -Grampian, Sutherland & W Isles -3 +3 - 0.0%Tayside, Fife & Trossachs +3 -1 +2 + 1.7%Glasgow, Edinburgh & Borders +9 +18 +27 + 4.0%N England & SW Scotland -7 +22 +15 + 2.2%Lancashire, Yorkshire & Humberside +59 +59 +118 + 6.7%N and E Midlands & N Wales +45 +45 +90 + 3.5%W and S Midlands, E Anglia & S Wales -7 +97 +90 + 3.8%London, S England, Kent & Severn -29 +38 +9 + 0.2%SW England & Channel Coast +3 +3 +6 + 1.1%TOTAL +70 +285 +355 + 2.6%

Daylight Saving Time

Only the very far north of Scotland benefits from the changeAny modest reductions in risk at certain times for particular areas or road user groups are more than outweighed by more substantial negative effects at other times.