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CASE STUDY A virtual experience for graduates to learn about Baidu’s employer brand in China. Client Baidu "Region China "Date 2012""Keywords Employer Brand Management Graduate Marketing
BACKGROUND Baidu is China’s dominant search engine, used by hundreds of millions of China internet users. And as one of the most innovative tech companies, none of this would have been possible if it wasn’t for their people.
SOLUTION Maximum created a virtual experience where students can 'join’ Baidu for a day and feel what it is like to work at China’s largest search engine company. To show them online in an engaging and interactive way, Maximum developed a customised Virtual Tour for Baidu, allowing visitors not only to explore the Baidu office, but to experience the working environment through gamification.
“FIND BAIDU BEAR MISSION” Throughout the Virtual Tour there are bear paws and head hidden. Find them and collect them with the camera icon. If visitors manage to collect all the bear parts they will be included in a lucky draw. !