On the Job Miladys Standard Cosmetology Cosmetology:

On the Job

Milady’s Standard Cosmetology

Cosmetology:

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

“Someone has defined genius as intensity of purpose: the ability to do, the patience to

wait… Put these together and you have genius and you

have achievement”

Leo J. Muir


Objectives• Describe the qualities that help a new

employee succeed in a service profession

• List the habits of a good salon team player

• Explain the function of a job description• Describe 3 different ways in which salon

professionals are compensated


• Create a personal budget• List the principles of selling products

and services in the salon• List the most effective ways to build a

client base

Objectives


The School Environment• School is a forgiving

environment• Mistakes can be

corrected• Schedules can be

adapted


Points for Client Service• Put others first• Be true to your word• Be punctual• Be grateful• Be a problem solver


Points for Client Service• Be respectful• Be a life-long learner


Salon Teamwork• Strive to help• Pitch in• Share your knowledge• Remain positive


• Become a relationship builder

• Be willing to resolve conflicts

• Be willing to subordinate

• Be sincerely loyal

Salon Teamwork


Job Description• Read it carefully• Make sure you understand it• Ask necessary questions


Job Description Example


Compensation Methods• Salary

– Flat rate– Hourly rate

• Commission– 25% to 60%

• Salary plus commission– Basic pay– Commissions on services and retail

• Tips


Employee Evaluations• Employer gives formal evaluations• Ask for help informally• Find a role model


Financial Planning• Research and plan• Be aware pf debts

and expenses• Build a personal

budget and live by it


Give Yourself a Raise• Spend less• Increase revenue• Combination of both


Seek Professional Advice• Research and interview financial

planners• Keep credit card debt to a minimum• Learn to invest• Consider retirement options• Speak to bank officers


Sell, Sell, Sell• Ticket upgrading• Retailing


Principles of Selling• Know the benefits of products• Adapt to client’s personality and needs• Be self-confident• Ask questions• Don’t misrepresent services or products• Don’t underestimate client’s intelligence• Be relaxed and friendly• Recognize when to close the sale


Psychology of Selling• Determine client’s reason for

purchasing– Want to look better– Want to feel better about self– Want to solve a problem


Sales Techniques• Ask clients what they use now• Place product in client’s hands• Advise clients of product benefits• Keep retail areas clean, well-lit, appealing• Inform clients of promotions and sales• Stress merits of using professional

products


Sales Techniques


Five Points of Selling• Establish rapport with client• Determine client’s needs• Recommend products/services• Emphasize benefits• Close sale


Building a Client Base• Provide good service• Be reliable• Be respectful• Be positive• Be professional


Building a Client Base• Make business card referrals• Make local business referrals• Do public speaking• Rebook


Client Referrals


Summary and Review• List 7 rules of conduct for success


Summary and Review• List 6 habits of a good team player• Explain how a job description is used

by the salon and employee• What are the 3 most common

methods of salon compensation?• Explain why managing your personal

finances is important to your success


• Name at least 6 principles of selling retail products in the salon

Summary and Review


• List the most important characteristics for building a client base

• Explain at least 3 different activities to expand your client base

Summary and Review


Congratulations!

You’ve just completedone unit of study toward

program completion!

On the Job Miladys Standard Cosmetology Cosmetology:

Documents

professional slide

review slide

success slide

positive slide

problem slide

compensated slide

muir slide

retailing slide