Omnichannel Experience Omnichannel is a fully-integrated approach that provides shoppers a unified experience across online and offline channels. Companies with omnichannel strategies achieve 91% greater customer retention rates year-over-year. 23X higher rates of customer satisfaction are experienced by companies with omnichannel strategies. 50% of shoppers expect that they will be able to make a purchase online and pick up in-store. Omnichannel retail customers spent an average of 4% more on every shopping occasion in-store, and 10% more online than single channel customers. OMNICHANNEL FRAMEWORK THE OMNICHANNEL JOURNEY Traditional brick & mortar stores Emergence of e-tailers Present & future – Omnichannel Multi-channel 25 99 ADD TO CART Omnichannel Strategy Technologies Used (O2O) model AI & predictive ana- lytics Flagship store to meet customers’ Style bar or digital display A variety of web-based tools and functions to enhance integrated shopping experiences Geolocation to track visitors’ locations for events or sales Augmented reality and other technolo- gies Express store pickup and ship from store options; interactive ki- osks & smart mirrors in pipeline Mobile websites Kiosks Call Center Customized Services Social Media Digital Print