Oleg Sukalkin, Riot Games

COLLEGIATE eSPORTSIN RUSSIA & CIS OLEG SUKALKIN

Riot Games RU

RIOT COLLEGIATE ESPORTSWHITE NIGHTS MOSCOW 2015

WHY ESPORTS?

WHY ESPORTS?

SUPPORT LEAGUE OF LEGENDS

INSPIRE AND CONNECT PLAYERS WITH RIOT

CREATE AN ENTERTAINMENT PLATFORM

WHY ESPORTS?

SUPPORT LEAGUE OF LEGENDS

INSPIRE AND CONNECT PLAYERS WITH RIOT

CREATE AN ENTERTAINMENT PLATFORM

WHY ESPORTS?

SUPPORT LEAGUE OF LEGENDS

INSPIRE AND CONNECT PLAYERS WITH RIOT

CREATE AN ENTERTAINMENT PLATFORM

WHY STUDENTS?

WHY STUDENTS?

NUMEROUS COMMUNITY

VACANT AREA

ACTIVE PLAYERS WITH IRL CULTURE

STUDENT GUILDS PROGRAM

WHY STUDENTS?

NUMEROUS COMMUNITY

VACANT AREA

ACTIVE PLAYERS WITH IRL CULTURE

STUDENT GUILDS PROGRAM

WHY STUDENTS?

NUMEROUS COMMUNITY

VACANT AREA

ACTIVE PLAYERS WITH IRL CULTURE

STUDENT GUILDS PROGRAM

WHY STUDENTS?

NUMEROUS COMMUNITY

VACANT AREA

ACTIVE PLAYERS WITH IRL CULTURE

STUDENT GUILDS PROGRAM

CHALLENGES

CHALLENGES

EXPERTISE

POSITIONING AND ATTITUDE

UNIVERSITIES AND OFFICIALS

CHALLENGES

EXPERTISE

POSITIONING AND ATTITUDE

UNIVERSITIES AND OFFICIALS

CHALLENGES

EXPERTISE

POSITIONING AND ATTITUDE

UNIVERSITIES AND OFFICIALS

APPROACH

PLAYER ENGAGEMENT

SUSTAINABLE STRUCTURE

FANDOM

APPROACH

PLAYER ENGAGEMENT

SUSTAINABLE STRUCTURE

FANDOM

APPROACH

PLAYER ENGAGEMENT

SUSTAINABLE STRUCTURE AND ECOSYSTEM

FANDOM

APPROACH

UNIVERSITY BATTLES LANS

BATTLES SEASON 1 BATTLES SEASON 2

LOCAL TOURNAMENTS GUILDS SUMMIT

2015 HIGHLIGHTS

• 834 TEAMS PARTICIPATED

• FROM 242 UNIVERSITIES THROUGHOUT RUSSIA AND CIS

• 2 500 VENUE ATTENDEES

• 20k UNIQUE BROADCAST VIEWERS

SEASON TWO BY THE NUMBERS

FUTURE

THANK YOU!

osukalkin@ .com