Old Advertisements 1900-1970 Lesson 4 Junior Achievement
Old Advertisements
1900-1970Lesson 4Junior Achievement
Businesses accomplish… Grab attention-get people to read, listen,
or watch Hold Interest-pay attention if interesting
and relates Create a Desire-feel need for product Obtain Action-leads people to buy the
product; create sense of urgency
1918
1947 Ethyl Gasoline
1955 Gaines Dog Food
1931 Hawaii Travel Bureau
1920 Coca Cola
1914 1919
1964 1967
1955 IBM 2006
1911 1964
1925 Colgate Toothpaste
Poison of Bad Teeth Causes Malnutrition
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