Analyzing Advertisements

Analyzing Ads

By Anna

For each magazine ad I will say:What basic human need it is

addressing,

What marketing technique the ad is using

And how the ad is framed to catch the viewer’s attention–what other

type of meaning is expressed in the ad beyond the basic human need and

the marketing technique.

-Family: The wallabies want their children to eat healthy and be healthy-Health: Eating “Back to Nature” gives the wallaby family better choices for a

healthier lifestyle.

Freedom: At the

bottom, the

advertisement

uses a put-down

to show that the

family has more

choices. Love: Many

families want to

make healthier

choices for their

children.

The ad uses wallabies, cute animals that immediately attract attention. The ad also has a natural looking border. The ad uses put-downs to show that their product is better and more healthy than Nature Valley.

Values:-family (girl and mother)-love (family)-health (saving mother from cancer)

Family: This advertisement shows a mother and a daughter; a family. This way, Bayer is advertising that their medicine will stop more cancer deaths, therefore keeping together families affected by cancer. Nobody wants their loved ones to die.

The ad looks very science-like (background, borders, etc.) and want to show the viewer that Bayer will bring your family together and save lives. They really use families and death to make you think that they will save anybody that has cancer.

The ad shows a

business person

drinking a Pepsi

and blowing into the

straw; this is

normally what only

little children do.

This shows that this

person is free from

age. It also says

forever young.

Staying young: Many people do not want to age and want to be “forever young” have fun, etc.

The ad catches the viewers attention because the background is gray, formal and business like, and smack in the middle there is a Pepsi glass that is being blown into by the business man. What the ad is trying to tell you that you need Pepsi to stay young and fresh.

Fun, comfort and health: going to the spa is something people do for comfort, fun and maybe health. Also some people do it for beauty.Health: the drink is called pure leaf

The person in the

advertisement

looks happy. She

looks like she is

having fun. She

has a bathrobe

on, the caps on

her eyes and is

very clean, which

resembles a spa

treatment.

The advertisers use a natural background (green grass, wooden bench) and have the model wear a bathrobe, etc. to resemble a spa. The big smile catches the viewers attention. So does the quote and the info at the bottom try to show that Lipton “pure leaf” is healthy. They want you to think that you need Pure Leaf to be healthy and have fun.