OGP's Lecture at GWC 2015 - The 4 axes

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A Memorable Experience

The four axes

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This is me…

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Polydisk 1950’s

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I PBL You PBL She PBLs

…

You know what? I’ll

gamify everything!

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HEART BEATS MEAN…

ENGAGEMENT – DECISSION – EFFICIENCY – EXPRESSION – FANTASY – EPIC CHALLENGE - COMPLEXITY –

DISCOVERY – COMMUNITY … PLEASURE!

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And psychology

leads us to…

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1st AXIS “Customer Centricity”

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2nd AXIS

Science

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3rd AXIS New Funding

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4th AXIS LOOK AT THE CAMERA PLEASE

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THIS IS WHAT WE ARE!

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Now one day after

“gamifying a bit”…

I challenged my students…

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http://animalherouniverse.com/

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Transmedia Strikes BACK!

Are we 2 or 4 swimming

here?

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4 KEY AXES CUSTOMER CENTRICITY

SCIENCE FUNDING

MIXING PROFILES

+ TRANSMEDIA!!!

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Thx! OSCAR G.P.