What advertisers want from location based providers location based providers Dirk Shaw, SVP – Digital Influence
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What advertisers want from location based providerslocation based providers
Dirk Shaw, SVP – Digital Influence
Where does Digital Influence fit in @ Ogilvy
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http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg
Why are we getting excited about location based services.
Why are we getting excited about location based services.
Augment traditional Augment traditional
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Augment traditional advertising and PRAugment traditional advertising and PR
A new way to extend A new way to extend
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A new way to extend loyalty.
A new way to extend loyalty.
Bridges retail with point of Bridges retail with point of
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Bridges retail with point of sale.
Bridges retail with point of sale.
It allows us to do really cool It allows us to do really cool
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It allows us to do really cool stuff.
It allows us to do really cool stuff.
How can you help?
Make it sell
Make it easy
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Make it reward
Make it seamless
Make it sell
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Make it sell
But we need to increase relevance.
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relevance.
Move from anonymous “check in” to tailored experience.
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in” to tailored experience.
Tailor content based on data. Not simply what peers think..
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• Affinity..
Make point of sale redemption more accessible.
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accessible.
Make it reward
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Make it reward
Extend existing programs. Not create new ones.
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Use data to reward people based on what they are interested in.
Recommended rewards near you
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20% off all things in the cycling department
Use new methods besides transactions to earn rewards.
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Make it easyMake it easy
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Make it easyMake it easy
Each location can have dozens of platforms to manage check in data
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Better way to manage location content across platforms.
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Location based content management
Location analytics beyond check in. ActionAction
PreferencePreference
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ReachReach
Make it SeamlessMake it Seamless
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Make it SeamlessMake it Seamless
Connecting GPS with in store location.Connecting GPS with in store location.
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Connecting GPS with in store location.Connecting GPS with in store location.
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In Summary
Looking for better ways to increase relevance of location based offers.
We would rather focus on high value services then managing data.
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Extend existing rewards programs with new interactions.
We are always seeking new partners to do cool things with.
CONTACT
Dirk Shaw
Senior Vice President, 360 Digital Influence
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MOBILE +1404.931.5173
EMAIL [email protected]
BLOG dirkshaw.com
TWITTER @dirkmshaw
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