2013 INTERNATIONAL CES Ogil & Mather WHAT EVERY BRAND SHOULD KNOW at we learned at CES &
2013 INTERNATIONAL CESOgil! & Mather
WHAT EVERY BRAND SHOULD KNOW!at we learned at CES &
Overview
!e 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “$at does all of this mean for my brand?”
Ogil% & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “$at We Learned at CES & $at Every Brand Should Know”. Enjoy.
WHAT WE LEARNED AT CES
• Trend 1: Life connected
• Trend 2: Social product networks
• Trend 3: Endless CRM opportunities
• Trend 4: Humanizing technology
• Trend 5: Emotional content distribution
• Trend 6: Home automation
• Trend 7: TV is no longer passive
• Trend 8: Screen size doesn’t matter
• Trend 9: Bend it. Flex it. Wrap it. Twist it.
WHAT EVERY BRAND SHOULD KNOW"e Trends
LIFE CONNECTEDTrend One
Passive objects like your scale or fork are now quietly analyzing your every waking moment. Technology is enabling products and se!ices to connect to eachother, record new "pes of data and sync our physical selves to our digital selves. #ese new insights into consumer behaviors gives us the abili" to reach
them more effectively and make more adaptive products and se!ices.
CES 2013
Trend OneCES EXAMPLES
Withings - Wifi Body Scale Hapilabs - Hapifork
SOCIAL PRODUCT NETWORKSTrend Two
Objects in your day-to-day life are not only analyzing your actions but can “talk” with you via mobile devices. Your plant now has the abili" to text and let you
know how it feels. Swap in your product and this gives us a new mode of communication to consumers. #rough consistent product-to-consumer contact,
we might start seeing social product networks on the rise.
CES 2013
Trend TwoCES EXAMPLES
Moneual - Smart Plant Care Moneual - Smart Plant Care
ENDLESS CRM OPPORTUNITIESTrend "ree
As more of our digital devices talk, this will open up new CRM channels and opportunities for your brand to leverage. CRM can be found everywhere, from
the push notifications on mobile phones to LIVE conversation analysis over FaceTime that can provide users with contextually relevant information. With new
improvements in digital comes new CRM oppportunities.
CES 2013
Trend "reeCES EXAMPLES
Expect Labs - MindMeld Urban Airship - Push Messaging Platform
HUMANIZING TECHNOLOGYTrend Four
Voice recognition. Facial recognition. Hand gestures. Next year we’ll probably see smell. But until then, the Human User Interface is upon us. No more GUI. It’s all about your user-experience and making device UX a priori". How will
your marketing go beyond a click of a banner?
CES 2013
Trend FourCES EXAMPLES
LG - Gesture Cam Fitbit - User Experience and Interface
EMOTIONAL CONTENT DISTRIBUTIONTrend Five
&at if you could distribute your content based on how your consumer was feeling at an exact moment in time? And, what if we said you could capture this emotional data in the form of biometrics? Happy, sad and angry are about to become part of every markter’s toolkit. With these future distribution and data
capture techniques, how will it affect your marketing decisions and KPI’s?
CES 2013
Trend FiveCES EXAMPLES
Technicolor - Content Research + Development Intel - Perceptual Computing
HOME AUTOMATIONTrend Six
More and more homes will become “smart homes.” #is is a huge opportuni" for brands, especially CPG brands, to add a new layer of utili", data capture and CRM between interconnected devices and appliances. Brand utili" can now be thought of as a 360 degree experience that provides tools, content and automated control from
your mobile device to appliances and connected products in your home.
CES 2013
Trend SixCES EXAMPLES
Samsung - Smart Home Samsung - Smart Oven
TV IS NO LONGER PASSIVETrend Seven
Television has become truly active. It’s not just a content portal but a smart app portal, a connected home portal and a device portal. #e TV is
now your lifestlye portal.
CES 2013
Trend SevenCES EXAMPLES
Panasonic - My Home Screen LG + Google TV - Content Discovery
SCREEN SIZE DOESN’T MATTERTrend Eight
&at’s the difference between a 120” screen and the screen that sits neatly in your pocket? It’s not the size. &at matters is the content, utili", data and
accessibil" you give consumers across these screen experiences. And it’s not just providing rich experiences across displays but providing these experiences based
on the location of your consumer.
CES 2013
Trend EightCES EXAMPLES
Sharp - 85” 8k TV Flingo - Samba, second-screen interactive TV
BEND IT. FLEX IT. WRAP IT. TWIST IT.Trend Nine
Flexible-display technology will cover more objects than just televisions, tablets and mobile devices moving forward. Imagine this tech covering your
products, branded objects, or apparel. Your brand creative will have more addressable consumer interactions than ever before.
CES 2013
Trend NineCES EXAMPLES
Samsung - Youm, flexible-display Samsung - Youm, flexible display