This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
WORLD IA DAY 2017
SÃO PAULO - BRAZIL
LARA ROCHA GARCIA
WORLD IA DAY 2017
CHOICE ARCHITECTURE:HOW ABOUT NUDGES?
01WORLD IA DAY 2016 01WORLD IA DAY 2016
LARAROCHA GARCIA@LARAROCHA
WORLD IA DAY 2017
SCHOOL CAFETERIE
WORLD IA DAY 2017
WHAT PARENTS AND TEACHERS WANT
WORLD IA DAY 2017
WHAT KIDS WANT
01WORLD IA DAY 2017
CHOICE ARCHITECTURE
01RICHARD THALER AND CASS SUNSTEIN02COLUMBIA AND HARVARD
02NUDGES
WORLD IA DAY 2017
Who pays?Who uses?
Who profits?Who is interested?
What are the side effects?
INCENTIVES
WORLD IA DAY 2017
What measures are possible?What is the unit economics?
UNDERSTAND MAPPING
WORLD IA DAY 2017
What measures are possible?What is the unit economics?