Nyle Product Packaging Case Study - By Desmania Design

w w w . d e s m a n i a . c o m

Shampoo Bottle


WHY ?

3

PROCESS

LAUNCH

DESIGN STRATEGY

1 2BEFORE

4APPROACH

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6


BEFORE


Nyle by Cavinkare

The Old Design doesn’t cater to PREMIUM market


DESIGN STRATEGY


• Design which speaks about the product and its users

• Design which is ergonomic to use• Helps in Brand Propulsion


BUSINESS GOALS: Shampoo is a highly competitive FMCG Segment. To capture the substantial market share that Cavinkare wants, they have to

•Grab a prominent retail space

•Give users pride to own and use the product.

• Make the brand name a house hold name Target User: Women in India


TECHNOLOGICAL CONSTRAINTS: Pre-form of the old packs has to be re-used. The weight of the body should not increase.

CRITICAL SUCCESS FACTORS: Premium aesthetics without increase in production cost.

MARKETING / BRANDING GOALS:

•Premium HERBAL Product Range•Reliable solution for Hair Problems•Women Centric


WHY?


Desmania partnered with CavinKare to reposition their brand standing as a most dependable brand which challenges the market to uplift the customer’s lifestyle and his whole experience of buying product


APPROACH


Retain the legacy

Easy to use and handle

A more exaggerated curved form


Attract women who are the target audience

Have a premium, Natural and Herbal look

Target users and brand image


Use Hair for inspiration


PROCESS


MARKET RESEARCH


Dispenser Conceptualization

Inspired from natural formations to convey that the content of the pack is made of natural products


DESIGN FINALISATION

A modern and premium design inspired from natural formations



LAUNCH



Thank you

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