Media Consultant: Mark Krueger - Phone: 281.923.0100 Supervisor is: Richard Gold - Direct Phone: 508.881.8560 Traffic Coordinator: Mitchell Gold - Phone: 949.218.3774 Campaign Coordinator: Marvin Moore - Phone: 336.315.5288 Client: ALR Industries Start Date: 1/17/2011 Proposal Date: 12/27/2010 End Date: 2/6/2011 Total TV Spots: 160 Contact: David Dubbs Budget: $16,800 Total Nat'l Cable TV HHs: 10,000,000 Client Website: www.alrindustries.com TV Format: :30 Second Nat ional Cable Info mercial Platform # 9 OPTION #1 INF OME RCIA LS 1-2 Networks 45-90 Million Cable TV Hous eholds (varies by network ) Network # Spots Days-Daypart Spot Cost Extended Networks Include: National Cable Networks (Men) 4 M-Su 6AM-6AM* $8,750 $35,000 COMEDY CENTRAL, SPIKE, GOLF *These platform programs run in s pecific cable program times. 30 mi nute show can be three (3) 10 minute shows looped consecutively. Platform 9 Totals: 4 $35,000 Time Slot Availabilities are subject to advance program approvals and clearances by the networks. Lead time is 30-45 days. Min. Infomercial buy is $25,000. Finished produced time for media is 28.5 minutes. Any final placements are fixed positions and must be approved by the client. Nati onal Digi tal ROS Cable Pl at for m #4 OPTI ON #2 TEST PL AN MULTI NATI ONAL MARKETS 10,000,000 Cable Televi sion House hol ds Mens Cluster Pkg. (2) :30's 90 M-SU 6AM-Mid. $56 $5,000 Pkg. = 45x /cluster at $2500, $56 ea. 9 Networks, 5x p/ network Mens Cluster Pkg. (1) :30's 45 M-SU Mid.-6AM $47 $2,100 Pkg. = 45x /cluster at $2100, $47 ea. 9 Networks, 5x p/ network Sports Cluster Pkg. (2) :30's 96 M-SU 6AM-Mid. $54 $5,199 Pkg. = 48x /cluster at $2100, $55 ea. 8 Networks, 6x p/ network Sports Cluster Pkg. (1) :30's 48 M-SU Mid.-6AM $42 $2,000 Pkg. = 48x /cluster at $2100, $42 ea. 8 Networks, 6x p/ network 138 $14,299 Other Networks suited to the client target demographics may be offered by NTVS at time of order. Client must approve all schedules before air. Narrowed days /time periods will be requested. $12,000 minimum buy level on this platform. NETWORKS INCLUDED IN THE CLUSTER PACKAGES ABOVE: L oc al C a bl e Platf or m #7 - OP TI ON #3 LOC AL TE S T M AR KET es t. av g. 83 2,5 00 Ca b le TV H ou s eh ol ds p/ mk t. * Network # Spots Days-Daypart Spot Cost Extended Tier 1 Network Choices :30's 38 M-SU 6AM-MID $105 $3,990 Tier 2 Network Choices :30's 36 M-SU 6AM-MID $90 $3,240 Tier 3 Network Choices :30's 36 M-SU 6AM-MID $82 $2,952 Platform #7 110 $10,182 Example schedule- Select One (1) Market - 110x ea. Over 4 wk.s, 27x /week - 5 d ay week, Mon.-Fri. = 5x/day avg. Rates double for :60's. Spots in Option 3 can be run in NTVS Markets #9-20, including: Atlanta, Las Vegas, Houston, Seattle, Tampa/St.Pete, Phoenix, Cleveland, Miami, Denver. L oc al C a bl e Platf or m #7 - OPTI ON #4 L OC A L TE ST M AR KE T est . 60 0, 000 - 1, 00 0,0 00 Ca bl e TV House h ol ds p/ m kt . * Network # Spots Days-Daypart Spot Cost Extended Tier 1 Network Choices :30's 30 M-SU 6AM-MID $97 $2,910 Tier 2 Network Choices :30's 30 M-SU 6AM-MID $83 $2,490 Tier 3 Network Choices :30's 30 M-SU 6AM-MID $75 $2,250 Platform #7 90 $7,650 Example schedule- One (1) Market - 90x ea. Over two wk.s , alternating, 45x /week - 5 day week, Mon.-Fri. = 9x / day avg. , suggest two networks on ly. Spots in Option 4 can run in NTVS Markets #21-40, including: Pittsburgh, Baltimore, Hartford/New Haven, Charlotte, Nashville, San Antonio, Columbus, West Palm Beach/ Ft. Pierce, Cinncinnati, and others. MEDIA PROPOSAL National Cable Television Markets ALR Industries Tier 1 Networks: Tier 2 Networks: Tier 3 Networks: