Nrg composition funtionality analysis

Product

Product

Composition & IngredientsNRG(content 100 ml) contains:• Key Ingredients

– Taurine 40 mg– Glucuronolactone 10 mg– Caffeine 32 mg

• Ingredients– Charbohydrate 11 g– Glucose 11 g– Inositol 10 mg

• Vitamins– Niacinamide 1.6 mg– Vitamin B6 0.14mg– Pantothenic Acid 1.2 mg– Vitamin B12 0.25 ug

• Additives– Citric Acid– Natural & artificial flavours– Colour (caramel, riboflavin)

Product

All the ingredients in NRG Energy Drink, other than caffeniene, are naturally present in the human body

• TAURINE (40 mg per 100 ml serving unit)– Amino Acid (non protein building)

• Natural constituent of the human body.• Present in human nutrition e.g. scallops, fish, poultry.• Added to most baby-food. (Nestle Nan)

– Function• Stress-regulation• Detoxifying function• Increases performance of the heart

– Side Effect of Excess Content above permissible quantity• Blood thinning,• Changes to heart rate or rhythm• Extremely low blood sugar. • Digestive problems and dehydration also might be a result of

excess, and it can interact with drugs, particularly lithium. • Doctors usually recommend that pregnant or breastfeeding

women not take this substance as a supplement, just to be safe.

Composition & Ingredients

• GLUCURONOLACTONE

(10 mg per serving unit)

– Carbohydrate

• Natural constituent of the human body.

• Present in human nutrition e.g. red wine, grain.

– Function

• Detoxifying function

Product

Composition & Ingredients

• CAFFEINE (32 mg per serving unit)

– A substance that naturally occurs in plants

– Function

• Stimulating effect on the cardiovascular system

• Stimulating effect on the brain

• Stimulates fat burning

– helps to preserve the bodies glycogen stores

Product

Composition & Ingredients

• VITAMINS– Niacin: 1.6mg per serving unit

– Vitamin B6. 0.14mg per serving unit

– Vitamin B12-: 0.25 mg per serving unit

– Pantothenic acid: 1.2 mg per serving unit

– Vitamin B12: 0.25 mg per serving unit

• Essential molecules for the body (Kellogs & Nestle Nan)– Function

• Maintaining normal physical functions and metabolic reactions (build-up and break-down of carbohydrates, fats and proteins)

– Side Effect of extra doses of Inositol Inositol is safe for consumption. Large doses of over 10 g/day has been

reported to cause mild gastrointestinal side effects such as nausea,

diarrhoea, and flatulence.

Product

Composition & Ingredients

• SUGARS – Glucose:

• Fast-burning sugar

• Function: protecting the muscle´s own immediate reserves of glycogen

– Sucrose:

• Slow-burning sugar

• Function: providing energy if the body´s reserves of glycogen are already exhausted.

Product

Composition & Ingredients

How the key Ingredients work together?

Q-NRG is a combination of ingredients:

1. Taurine+Glucuronolactone – detoxify the body

2. Caffeine - gives the initial stimulating effect

3. Combination of glucose and sucrose give the lasting

effect(usually burnt off over a two hour period)

Claims and positioning• POSITIONING

NRG vitalizes body and mind

Product

• NRG energy drink is all about

– efficiency i.e. getting more out of what you do (driving/ studying/ working/

clubbing etc.)

• not thirst quenching

• not taste

• NRG is all about FUNCTIONALITY

Claims and positioning

Claims and positioning• NRG-

– Increases physical endurance

– Increases concentration and reaction speed

– Improves mental alertness

– Stimulates metabolism and helps to eliminate waste substances from the body

– Improves overall feeling of well-being / Improves the emotional status.

Product

Studies

• Every claim is based on sound scientific

evidence

• The claims are always made for the product,

not for single ingredients

NRG-Energy Drink Consumption

• KEY CONSUMPTION SITUATIONS

– at work

– while driving

– during sports

– while partying

– as a coffee substitute

• Whenever you need additional energy!

• Red Bull’s effects have been recognized by world class athletes, busy professionals, active students and long-distance drivers around the world.

Consumer/Shopper

NRG-Energy Dink Consumption• CONSUMPTION VARIETY

NRG-Energy

Drink

Isoton

icsBe

er/wine

Soda

sFru

it juic

es*Co

las*

Competition/SportLeisure time activitiesCoffee substitute

Hangover cureKeeps me awakeOffice / meetingsHard physical workAfter-work revitaliser

DrivingStudying / examsWelcome cocktailDancing / partying

NRG- Consumption• NRG CONSUMPTION OCCASIONS

NRG fulfills a consumer need by delivering functional benefits across a wide spectrum of usage occasions.

Other 12% At Party/Bar

17%

Driving8%

School/Studying15%

Work24%

Sports11%

Working out13%

Consumer/Shopper