Now Is Gone February 21, 2008
Jan 22, 2015
2. Part I: Why Should You Care? 3. What Hath Web 2.0 Wrought? 4. 5. Adoption Hits Early Majority Phase 6. Ciscos Marketing Effort 7. McKinsey Global Survey ShowsBusinesses Are Engaging in Social Media 8. Impact on PR
9. Part II: New Media Ready? 10. The New Set of Stakeholders 11. Necessary Steps toGet Ready for Social Media
12. Dell Case Study
13. Southwest Airlines Case Study 14. Part III: Building a Successful New Media Effort 15. Research: Focus on theCommunitys Interests Research: Technorati, del.icio.us, StumbleUpon and Digg Identify the social networkBack Channel Read and participate Identify top market concerns and issues 16. NEW: Outcomesand Measurement
17. The Editorial Mission
18. Who and What
19. Compel Stakeholders withGreat Content Every Time!!! 20. Case Studies
21. Promoting Your Effort 22. Engaging Your Community
23. Coca-Cola Virtual Thirst 24. SeaWorld Case Study 25. Geez. Politics!
26. Evolving YourSocial Media Effort 27. Think Liquid 28. Seven Principles ofCommunity Building
29. GMs Reinvigorated Effort 30. Thank you