#SMX #14A @ruthburr Taking Your Quality from Medium to High “NOTHING WRONG, BUT NOTHING SPECIAL”
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#SMX #14A @ruthburr
Taking Your Quality from Medium to High
“NOTHING WRONG, BUT NOTHING SPECIAL”
#SMX #14A @ruthburr
FAQs§ Boy§ October6th§ Firstbaby§ Yes,weareveryexcited
Hi SMX Advanced!
RuthBurrReedy
DirectorofStrategy,UpBuildLLC
http://upbuild.io
#SMX #14A @ruthburr
Keep in Mind
#SMX #14A @ruthburr
Why SEOs Should Look at the QR Guidelines
#SMX #14A @ruthburr
What, of These Signals, Are Machine-Readable?
#SMX #14A @ruthburr
Why Are You Here?
#SMX #14A @ruthburr
Your Money or Your Life (YMYL)
#SMX #14A @ruthburr
The Quality Scale
Page17
Lowest Medium HighestLow High
#SMX #14A @ruthburr
Fix Your Low-Quality Pages
#SMX #14A @ruthburr
TypeofMediumPage
Discussion
Nothingwrong,butnothingspecial
Thispageachievesitspurpose,however,itdoesnotmeritaHighqualityrating,noristhereanythingtoindicatethataLowqualityratingisappropriate.
Mixed,buthassomeE-A-T
ThepageorwebsitehassomecharacteristicsofbothHighandLowqualitypages,butthelowqualitycharacteristicsaremildenoughthattheconvincinghighqualityaspectsmakeitdifficulttoratethepageLow.
Medium Quality Pages
#SMX #14A @ruthburr
High Quality Pages
#SMX #14A @ruthburr
High Level of E-A-T
#SMX #14A @ruthburr
On-Site Improvements
#SMX #14A @ruthburr
Better Content
#SMX #14A @ruthburr
A Satisfying Amount of High Quality MC
Detailed,originalproduct
description
Manufacturerspecifications
FAQandreviews
Customerserviceinfoon-page
Supplementarycontent
#SMX #14A @ruthburr
Satisfying Website Information
WhoamI?
#SMX #14A @ruthburr
Ads
#SMX #14A @ruthburr
Fix Your Shopping Cart
#SMX #14A @ruthburr
Customer Service
#SMX #14A @ruthburr
Supplementary Content and You
Source:Moz.com
#SMX #14A @ruthburr
November March
“WhileapagecanmerittheHighratingwithnoreputation,theHighratingcannotbeusedforanywebsitethathasaconvincingnegativereputation.AverypositivereputationcanbeareasonforusingtheHighratingforanotherwiseMediumpage.”
Reputation
“WhileapagecanmerittheHighratingwithnoreputation,theHighratingcannotbeusedforanywebsitethathasaconvincingnegativereputation.”
#SMX #14A @ruthburr
Reputation
#SMX #14A @ruthburr
Reviews
#SMX #14A @ruthburr
“Lookforinformationwrittenbyaperson,notstatisticsorothermachine-compiledinformation.Newsarticles,Wikipediaarticles,blogposts,magazinearticles,forumdiscussions,andratingsfromindependentorganizationscanallbesourcesofreputationinformation.Lookforindependent,crediblesourcesofinformation.”
References
#SMX #14A @ruthburr
Experts
#SMX #14A @ruthburr
Ratings
#SMX #14A @ruthburr
Build Your Brand Already
#SMX #14A @ruthburr
2.6.4HowtoSearchforReputationInformationUsingibm.comasanexample,tryoneormoreofthefollowingsearchesonGoogle:• [ibm–site:ibm.com]:AsearchforIBMwhichexcludespagesonibm.com.• [“ibm.com”–site:ibm.com]:Asearchfor“ibm.com”whichexcludespages
onibm.com.• [ibmreviews–site:ibm.com]AsearchforreviewsofIBMwhichexcludes
pagesonibm.com.• [“ibm.com”reviews–site:ibm.com]:Asearchforreviewsof“ibm.com”
whichexcludespagesonibm.com.
You Could Do This Right Now
#SMX #14A @ruthburr
Optimism vs. Reality
#SMX #14A @ruthburr
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! SEE YOU AT THE NEXT #SMX
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