North Carolina Grass-fed Beef Supply Assessment

North Carolina Grass-fed Beef Supply Assessment

842

2,095

Number of Cattle Produced byNC Grass-fed Beef Production:

2,937 Cattle

Other cattle Grass-fed

1

2

$- $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 $1,800 $2,000

Estimated Annual Revenue from: Beef on the Hoof vs. Beef Products

$1,000 Dollars of Revenue

Bee

f on

the

Prod

ucts

vs

Bee

f Cat

tle o

n th

e H

oof

25-34 35-44 45-54 55-64 65-74 75-800

1

2

3

4

5

6

7

8

9

Age Groups of Grass-fed Cattle Producers

Age Groups

Num

ber i

n G

roup

Type of Business for Grass-fed Producers

Sole Propri-etor 23

Partner-ship

4

LLC5

Corporation1

Do you sell frozen grass-fed beef?

Do you sell fresh grass-fed beef?

0

5

10

15

20

25

30

35

Yes

Yes

No

No

How Do You Sell Grass-fed Beef?Nu

mbe

r of R

espo

nden

ts

Series1

0

5

10

15

20

25

30

35

Yes

No

Do You Use a Private Label?

1year 2 years 3 years Harvest Age

0

2

4

6

8

10

12

14

16

What is the Optimum Age to Harvest Grass-fed Beef?

100-

499

500-

1000

1001

-150

0

Optimal Weight to Harvest Grass-fed Beef

0

2

4

6

8

10

12

14

02468

Educational Level of

Grass-fed Beef Producers

Yes29

No 1

Is product con-sistency an issue to consider for grass-fed beef?

Yes 10No

18

Maybe1

Possible2

Would you consider "contract" grazing?

Yes 28

No 1

Maybe2 Possible

1

Would you be inter-ested in joining a

North Carolina grass-fed cattle association?

Yes 17

No 8

Maybe7

Possible1

Would you consider join-ing a grass-fed cattle

marketing cooperative?

Prime 6

Choice 6

Select5

What grade of grass-fed beef should be

harvested

Internet Extension Agent

Books & Magazines

Producers NCSU Cattlemen None0

2

4

6

8

10

12

14

16

18What Information Sources

Do You Use?

Beef Cattle production Grass-fed production Forage production

Internet Extension Agent

Books & Magazines

Producers NCSU Cattlemen None0

2

4

6

8

10

12

14

16

Source of Marketing Informa-tion

Beef Cattle marketing Grass-fed marketing

Internet Extension Agent

Books & Magazines

Producers USDA NCDA NCSU Cattlemen None0

2

4

6

8

10

12Sources of Processing Information

Beef processing information

Beef product labeling information

Beef product transportation and storage issuses

Yes 28

No 5

Do you understand the current U.S.D.A defini-

tion of grass-fed cattle?

Yes 26

No 7

Do you know the re-quirements of having an organic beef label?

Yes19

No14

Do you use the Internet to Market

your Grass-fed Beef?

Angus10

Angus Cross10

Cross Breeding7

Devon2

Jersey 2

Shorthorn1

Charlais1 Senepol

2

Hereford 1

Favorite Breeds for Grass-fed Cattle