nokia india ltd

7/29/2019 nokia india ltd

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Introduction


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FREDRI.K.IDESTAMS

He is the owner of nokia industry in 1865.

Professionally he is a engineer.

He is considered father of Finland paper mills.

In 1871 Fredri.k.idestams changes his factory name as a NOKIAAB.

NOKIAs head office in kielalahadentie.


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In 1992 nokia decided to focus on itstelecommunication it was the most probably andImportant strategic decision on its history.

Nokia started its operation in India 1987.andlaunch a cell phone.


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NOKIA CEO

As the GSM standard grew new CEO is STEPHEN ELOP.

STEPHEN ELOP he is the head of the mobile telephoneIndustry of nokia.


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Nokia first GSM HANDSET is NOKIA 1011.

It was launch in 1992 and next mobile is nokia 2100

It was launch by his nokia ring tone in 1994.

As developed nokia introduces next feature is SMS knowAs short message service. It introduces in nokia 6110.


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World first WAP handset.

In 1999 nokia launches the world first WAP HANDSET.

Mobile model is NOKIA 7110

In 2002 it launch his first 3G mobile is nokia 6650 andNokia sells billionth phone a nokia 1100 India global mobilePhone subscription pass 2 billion


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Effectivesupport

Reliablebusinessphones

Mobility is Driving Todays Business Agility

Fully-functional

applications


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Automate Business Information Distribution

As files change on thecorporate network, thefiles are automatically

updated on remotedevices

Nokia Intellisync

File Sync

Marketing

Human Resources

Accounting

Legal

Company BrochuresPresentationsPricing Updates

GALPhone ListIntranet Site

Operating Reports

Executive

Dashboard

Financial Data

Compliance InfoContracts

Sales Tools, Parts lists, Intranet Content, Documents, Data,


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Product part


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Benefits and FeaturesBeyond messaging

Experiencebrowsing likeyoure used to

Internet

Know where you areand find where youre

going

Location

BusinessVoice

Stay better organized and get intouch faster with integratedContacts, Calendar and Email.PIM

Be prepared ifdevice lost orstolen

SecurityPerformanceMulti-task forgreaterefficiency

IntranetAccess intranet andweb-based business toolseasily and securely.

Design


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NOKIA- ASHAThe Nokia Asha family has received tremendous consumerresponse. With the launch of Nokia Asha touch range.

Asha 305 will be priced at Rs 5,029 and is available in the market,while Asha 311 will be available August 12 onwards, priced at Rs

7,139, he added.Globally, there are about 10 devices under the 'Asha' series.Ooze said as many as 2 million people access social networking siteFace book through their Asha handsets.The Asha 311 is a 3.5G capacitative touch screen phone, 3.2 MPcamera, pre-installed Nokia maps and is powered by a 1GHz

processor.The Asha 305 is a dual SIM phone with 3-inch resistive touch screenand 2MP camera.
http://economictimes.indiatimes.com/topic/Nokia%20Ashahttp://economictimes.indiatimes.com/topic/touchhttp://economictimes.indiatimes.com/topic/touchhttp://economictimes.indiatimes.com/topic/Nokia%20Asha


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NOKIA LUMIA 920 at a glancePrimary camera sensor size:8.7megapixelsCamera: Nokia Pure View

Display size: 4.5''Processor name: SnapdragonS4Maximum 3G talk time: 10.8hMaximum 3G standby time:460hMusic playback time: 74h


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Marketing Strategy As a big company Nokia is able afford more promoting andadvertising that smaller, less successful companies.

Mass marketing by sponsoring events that will be viewed bylarge amounts of people in their chosen market segment.

Effective use of print media : Advertisements for businessphones found in Economic Times. High end phone

advertisements found in magazines such as Lifestyle.

Effective use of television : Advertisements that Indians canidentify with. Using Shah rukh Khan as Brand Ambassador.


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Financial part


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Apple

Samsung

Nokia

htc

LG

Sony Ericsson

Motorola

Blackberry

ZTE

Hawaii

China mobile

Sales

Apple

samsung

nokia

LG

htc

sony ericssonMotorola

Blackberry

ZTE

hawaii


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NOKIA FINANCIAL REPORTNokia quarterly Q3, 2012 net sale EUR 10.0 billion.

Non international financial report standard (IFRS) earning

Per share is (EPS) EUR 0.11.

Nokia operation cash flow is 944 million.And new launched mobile is nokia lumia 920


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CONSOLIDATED STATEMENTS OF FINANCIAL POSITION, NOKIA 2011,2012.world wild

Total assets EUR 50,00,00,000/-

A S S E T S


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SHARE HOLDER S EQUITY AND

LIABILITIES

Total shareholders equity and liabilitiesEUR36,20,50,000/-


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Conclusion


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DEALING WITH COMPETITIONAvailability is word for distribution and care system atNokia.

700 priority dealers and 11,000 authorized dealers andmany more in every nook and corner of country.

Conversion of mobile into FMCG category.

Till 2013 , bulk of mobile sales was grey market only.


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FUTURE PLANS TRAI has recently authorized the use of VoIP in

India.

VoIP will decrease mobile tariffs to as less as 10to 40%per minute for STD calls and free localcalls.

VoIP handsets may be floated in India for as lessas Rs.800 (Chinese make) to Rs. 15000 for highend models by leading players such as CISCO.

Low tariff rates and low cost handsets mayresult in huge drift towards VoIP from GSM andCDMA,Therefore, Nokia should think aboutpositioning itself in the VoIP handset segment

as well.