NMI15 Richard Gažo – Heineken City Symphony

Page 1 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/1.jpg' width='140' height='200' /> JAN JELINEK!CREATIVE DIRECTOR

ZARAGUZA !

@KALIMEVOLE

RICHARD GAŽO!BRAND MANAGER

HEINEKEN !

@GAZORICHARD

Page 2 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/2.jpg' width='140' height='200' /> Page 3 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/5.jpg' width='140' height='200' /> STYLE & DESIGN

Page 6 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/6.jpg' width='140' height='200' /> STYLE & DESIGN

Page 7 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/9.jpg' width='140' height='200' /> GREAT BRIEF

Page 10 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/10.jpg' width='140' height='200' /> MAKE IT FUCKING

AWESOME

Page 11 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/11.jpg' width='140' height='200' /> presents

Page 12 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/12.jpg' width='140' height='200' /> Page 13 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/13.jpg' width='140' height='200' /> USE BEST PRACTICES

Page 14 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/14.jpg' width='140' height='200' /> OR BRAKE THEM ALL

Page 15 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/15.jpg' width='140' height='200' /> DEMO

Page 16 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/16.jpg' width='140' height='200' /> PROJECT PLAN IS YOUR ENEMY

Page 17 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/17.jpg' width='140' height='200' /> USE EXPERIMENTAL TECHNOLOGIES

Page 18 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/18.jpg' width='140' height='200' /> I DON’T CARE WHAT YOUR

MOTHER THINKS

Page 19 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=19' data-page='19' class='cut-thumb lazyload' alt='Page 19: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/19.jpg' width='140' height='200' /> DON’T LISTEN TO THE STATISTICS

Page 20 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=20' data-page='20' class='cut-thumb lazyload' alt='Page 20: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/20.jpg' width='140' height='200' /> BUT

Page 21 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=21' data-page='21' class='cut-thumb lazyload' alt='Page 21: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/21.jpg' width='140' height='200' /> YOU MUST BE CRAZY TO DO THAT

Page 22 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=22' data-page='22' class='cut-thumb lazyload' alt='Page 22: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/22.jpg' width='140' height='200' /> Page 23 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=23' data-page='23' class='cut-thumb lazyload' alt='Page 23: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/23.jpg' width='140' height='200' /> Page 24 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=24' data-page='24' class='cut-thumb lazyload' alt='Page 24: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/24.jpg' width='140' height='200' /> CONCLUSION

Page 25 <img data-url='document/nmi15-richard-gazo-heineken-city-symphony.html?page=25' data-page='25' class='cut-thumb lazyload' alt='Page 25: NMI15 Richard Gažo – Heineken City Symphony' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032219/55ae15fd1a28ab79248b45f2/html5/thumbnails/25.jpg' width='140' height='200' /> LEARN ALL BEST PRACTISES

BEFORE BRAKING THEM

NMI15 Richard Gažo – Heineken City Symphony

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